PRBI Insights

Marketing budgets for influencer marketing have grown rapidly over the past few years and are projected to rise even more. With more dollars betting on the outcomes of this type of marketing, agencies and corporate marketing executives alike are studying what works...

Part Two on Hiring a PR Firm: How to Evaluate Finalists in a PR Agency Search The last stage in hiring a PR firm is to get to know the finalist agencies better so you can make your choice. Here are some expert tips about what to find out from the finalist public...

Let’s face it: those of us in the communications and marketing world are faced with ever-increasing pressure to use video online. As little as five years ago, some business people grumbled it’s faster to skim a written page to see if you really want to take the time...

https://www.moveaheadmedia.co.th/google-ads/shopping/We all know the golden rule of marketing: “know your customer.” However, many marketers feel they know their customers but have a hard time describing them. Linguist and former U.S. Senator S. I. Hayakawa, in his...

Winner of PR Boutiques International’s Accelerator Contest Receives Pro Bono PR Services In early 2018, Public Relations Boutiques International (PRBI), an international association of boutique PR agencies, announced a new initiative, an accelerator program to...

A poor choice when hiring a PR firm is not only a waste of time and money on fees, but can also affect the success of your marketing and sales efforts and your company’s image. The choice of an agency is a decision that should be made only after careful research and...

Estimated reading time: 6 minutes If it seems digital marketing buzzwords are flying at you faster than you can comprehend, you’re not alone. It’s normal to feel overwhelmed and exhausted by the pace of change in the marketing communications industry. This blog post...

Estimated reading time: 5 minutes The decision to hire a public relations agency has significant budget implications. The chief reason to bring in a PR firm is to get professional help in developing and executing communications strategies. It’s important to know how...

An Interview with Crisis Management Specialist Amy Rotenberg Fake news is nothing new—there have always been lies spread deliberately to influence others, sometimes in the form of political propaganda, sometimes using commercial advertising and marketing methods. But...