PRBI Insights
How Paid & Sponsored Content Can Boost PR & Marketing
The amount of content online keeps growing exponentially. Digital marketing distribution channels, such as blog posts, are packed with new content daily, supplementing rather than replacing existing online content. According to WordPress, on their platform alone every...
How 3 Public Relations Ethics Violations Undermined Trust
The following are three true stories involving public relations ethics. It’s not personal, it’s just business Several public relations agencies in New York City were competing for a new account. The client finally selected Agency A. As the agency was beginning work,...
How to Survive on the Front Line Fighting Fake News
Disinformation and misinformation have become more hazardous than ever before. They interfere not only in politics and government, but also in business, science, entertainment, sports and just about every other realm of life. They can seriously harm a reputation or do...
How to Use Owned Media for PR Storytelling
The universal goal of public relations is to get through to your target audience with your company’s (or client’s) story as you want it to be heard, in a way that will generate both awareness and engagement. However, the tools for doing this have been changing rapidly...
Covid-19 Puts New Focus on Crisis Planning
It may take Covid-19 – the worst pandemic in over a century and one that has been likened to a killing machine and a nuclear catastrophe – to finally force U.S. businesses to take crisis planning seriously. Until now, crisis planning generally has taken a back seat to...
3 Digital Marketing Terms Describe Sharper Focus on Customer
Several digital marketing terms have entered the business mainstream recently that have one thing in common: they all highlight keen attention on the customer. Here are definitions of three of those terms that work together seamlessly, and an explanation of how the...
How to Pitch the Media During the COVID-19 Crisis
PR Boutiques International announces survey results on media relations in the COVID-19 era Many public relations professionals feel awkward about approaching journalists during this time of crisis when COVID-19 eclipses all other news. How to pitch the media during...
Tips for Managing Employees Remotely in the Corona Virus Crisis
With Corona virus cases increasing geometrically, many people worldwide have to work from home right now. While there’s an abundance of advice about how to organize yourself to work remotely, not so much is available for how the boss should suddenly manage an entire...
10 Best Practices for Communication Management of COVID-19
Businesses and nongovernmental organizations around the world are quickly working to develop communication management plans to respond to the coronavirus, also known as COVID-19, which is spreading around the world. Here are 10 things to keep in mind when assembling...
How New Immersive Technologies Give Storytelling a Powerful Boost
The last couple of PR Boutiques International (PRBI) blog posts focused on new uses of technologies for communications (including fake news), such as artificial intelligence. Another hot technology catching on quickly is the use of augmented reality (AR) and virtual...
Two PR Trends to Watch for Significant Marketing Changes
In our last blog post, a panel of PR Boutiques International (PRBI) agency executives weighed in on trends in PR technology and fake news. New technologies have led to significant changes in the public relations profession and the PR agency industry. These include...
Be Prepared for These Emerging Trends in Public Relations
At this time of year, you’ve already been bombarded with articles about emerging trends in public relations; most of them deal in generalities. This post, however, will address a couple of nitty gritty issues you are likely to be facing this year: What kinds of new...
RECENT NEWS
PR Boutiques International Adds Three New Members to its Elite Global Network
Strengthens Reach Across Toronto, Washington and Sydney New York, March 21, 2024 – PR Boutiques International (PRBI), a worldwide collaborative network of founder-led boutique public relations firms, announced the addition of three new members today. The network adds...
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