PRBI Insights
How to Survive on the Front Line Fighting Fake News
Disinformation and misinformation have become more hazardous than ever before. They interfere not only in politics and government, but also in business, science, entertainment, sports and just about every other realm of life. They can seriously harm a reputation or do...
How to Use Owned Media for PR Storytelling
The universal goal of public relations is to get through to your target audience with your company’s (or client’s) story as you want it to be heard, in a way that will generate both awareness and engagement. However, the tools for doing this have been changing rapidly...
Covid-19 Puts New Focus on Crisis Planning
It may take Covid-19 – the worst pandemic in over a century and one that has been likened to a killing machine and a nuclear catastrophe – to finally force U.S. businesses to take crisis planning seriously. Until now, crisis planning generally has taken a back seat to...
3 Digital Marketing Terms Describe Sharper Focus on Customer
Several digital marketing terms have entered the business mainstream recently that have one thing in common: they all highlight keen attention on the customer. Here are definitions of three of those terms that work together seamlessly, and an explanation of how the...
How to Pitch the Media During the COVID-19 Crisis
PR Boutiques International announces survey results on media relations in the COVID-19 era Many public relations professionals feel awkward about approaching journalists during this time of crisis when COVID-19 eclipses all other news. How to pitch the media during...
Tips for Managing Employees Remotely in the Corona Virus Crisis
With Corona virus cases increasing geometrically, many people worldwide have to work from home right now. While there’s an abundance of advice about how to organize yourself to work remotely, not so much is available for how the boss should suddenly manage an entire...
10 Best Practices for Communication Management of COVID-19
Businesses and nongovernmental organizations around the world are quickly working to develop communication management plans to respond to COVID-19, the disease caused by new strain of the coronavirus, which is spreading around the world. Here are 10 things to...
How New Immersive Technologies Give Storytelling a Powerful Boost
The last couple of PR Boutiques International (PRBI) blog posts focused on new uses of technologies for communications (including fake news), such as artificial intelligence. Another hot technology catching on quickly is the use of augmented reality (AR) and virtual...
Two PR Trends to Watch for Significant Marketing Changes
In our last blog post, a panel of PR Boutiques International (PRBI) agency executives weighed in on trends in PR technology and fake news. New technologies have led to significant changes in the public relations profession and the PR agency industry. These include...
Be Prepared for These Emerging Trends in Public Relations
At this time of year, you’ve already been bombarded with articles about emerging trends in public relations; most of them deal in generalities. This post, however, will address a couple of nitty gritty issues you are likely to be facing this year: What kinds of new...
How to Increase PR Rates Without Losing Clients
If raising PR rates is a scary proposition to you as an agency owner, you have a lot of company. Many business people in a wide range of service industries feel that raising fees is one of the most difficult tasks they face. Nobody wants to lose clients who can’t...
How to Evaluate Speaking Opportunities and Maximize Their Value
Speaking opportunities at events come naturally to those who are recognized as being successful. They can also be proactively sought as a public relations effort to improve company (and executive) visibility and reputation. No matter how they originate, speaking...
RECENT NEWS
PR Boutiques International Hosts 2023 Conference in Milan
PR Boutiques International hosted this year’s Annual General Meeting in Milan! This is the first PRBI conference since the pandemic and has allowed for new members to meet each other in person and share helpful public relations insights with one another....
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Connect with the elite of boutique PR to elevate your agency’s strategic capabilities and global reach.