PRBI Insights
Demise of Local Earned Media Increases Importance of Marketing Content
Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000 and has been declining ever since. According to research done by the University of North Caroline’s School of Media and Journalism, this resulted in the death of 20% of U.S....
Public Relations in China: Tips for Westerners on Effective PR
China, Japan, South Korea and other Asian countries are so close, and yet so far apart: in the same neighborhood geographically, but when it comes to culture, including journalism and the media, the differences are vast. And don’t even try to compare PR in Asia with...
Working with a PR Agency: Five Questions PR Firms Will Ask You
Briefing a new PR agency is the most crucial preparation for a successful relationship with your company. The agency will require significant input from your company, from the time you meet with them to ask for a proposal to the post-hire briefing and frequently...
PR and Marketing in South Korea: An interview with Nancy C.J. Choi
Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from...
2 Public Relations Specialists’ Views on Kamala Harris Vogue Cover Uproar
There has been an uproar over Vogue magazine’s February issue, which featured an article on Vice President Kamala Harris, with her photo on the cover. The magazine hired photographer Tyler Mitchell for the photoshoot. Mitchell was the first Black photographer to shoot...
4 Marketing Terms to Boost Your PR Savvy
The rapid advance of digital communications is a wellspring of new marketing terms, but not the only one. Shifts in business philosophy, including new ideas arising from research, give birth to terminology to express those ideas. Here are a few recent communications...
Social Media Trends in the U.S., Canada & Brazil: 9 Things You Need to Know
As we exit 2020, marketers and communications professionals in the Americas can learn something useful from current social media trends to take into 2021. We surveyed public relations agencies in the United States, Canada, and Brazil on this subject. This post will...
How Social Media Trends Mirror Diversity in Asia & Oceania
This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not...
From CRISPR Use to Social Media Ethics, New Tech Spurs Debate
On October 7th, the Nobel Prize in Chemistry was awarded to two women, Emmanuelle Charpentier and Jennifer Doudna, for their pioneering research that resulted in a method to edit DNA, CRISPR-Cas9, commonly referred to as CRISPR. The announcement was newsworthy and...
Social Media Trends in Europe: Old World, Young Tech
Social media networks today have immense power over people’s lives. They influence attitudes, emotions and even actions – they often spur people to act on key issues. They expand knowledge while at the same time misleading many people with fake news. This is a...
10 Reasons for Using Earned Media in the Marketing Mix
If you were a fly on the wall listening to conversations by advertising and marketing professionals, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than...
Vital PR Measurement Tips to Determine the Value of PR
helpIt takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s never...
RECENT NEWS
PR Boutiques International Announces 2026 Meeting Dates
PRBI’s president and founder of RED PR, Julia Labaton, announced that the non-profit network’s Annual General Meeting for members will take place in Paris, France from April 22-24, 2026.
APPLY FOR PRBI MEMBERSHIP
Connect with the elite of boutique PR to elevate your agency's strategic capabilities and global reach.
Ready to Join?
Connect with the elite of boutique PR to elevate your agency’s strategic capabilities and global reach.