Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.

Many people hesitate to repurpose content, for fear that the topic is out of date or that it will displease their audience. But really, you can view it as a second chance. Take content that may not be performing up to your expectations and transform it into a knockout piece.

You can even take

Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why...

The concept of thought leadership is not new.  In fact, it has been around for years – especially in professional services firms where reputations rest on demonstrating expertise.

It’s still a viable concept, however. As the go-to experts for information, guidance, ideas and inspiration, thought leaders attain national prominence as leaders in their field.

But being recognized as a thought leader does not happen overnight.  It’s a step-by-step process.  If you would like to become a thought leader in your field, one of the best ways is to take some of the ideas and concepts that you have found helpful in

Does your B2B product launch strategy need a little pizzazz? If you’re looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. 

We’ve seen impressive results when we incorporate influencer marketing tactics into product launches. It has a huge impact on not only the success of the launch, but also the brand itself.

But how does it exactly work?

In this post we will consider:

Why influencer marketing is a great strategy for your product launch How to launch a new product with influencer marketing tactics What specific influencer marketing tactics

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Von vielen belächelt, aber groß im Geschäft: Blogger und Influencer sind mittlerweile überall ein...

Von vielen belächelt, aber groß im Geschäft: Blogger und Influencer sind mittlerweile überall ein...

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. 

Before we look at the tools that will help you to create better press releases, let’s focus on some of the major mistakes you should avoid in your writing.

The 4 Culprits of Sucky Press Release Writing

1. Euphemisms

Euphemisms are innocent words that we use to replace ones that might be more offensive.  A great

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

Today, we’re going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing?

But first, let’s make sure that we’re all on the same page, definition-wise. 

  What Is Influencer Marketing?

Influencer marketing is a tactic in which you

The 1990s were golden years, where I worked for some amazing multinational giants from banking to audit, and life was...