What is word of mouth marketing? And what makes it such a powerful tool? 

Let’s start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you’re likely to dismiss the product as a sensationalized gimmick — and you wouldn’t be alone in thinking that. 

Let’s push pause and go back…

Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague. She talks animatedly about

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers.

Congrats to these top digital influencers: 

Michele Linn

Chad Pollitt

Alan Bleiweiss

Vanessa DiMauro

Andrew Pickering and Pete Gartland

Mark Asquith

Dhariana Lozano

Mark Traphagen

Alexandra Tachalova

Shane Barker

Lilach Bullock

Sam Hurley

Julia Campbell

In the nomination process, Fit Small Business said, ” Marx provides outstanding digital marketing and public relations advice and suggestions to her over 15,600 Twitter followers.”

Fit Small Business is a publication aimed

In der PR-Branche dreht sich alles um die Kommunikation nach außen - könnte man meinen. Doch auch die...

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

These trends run the gamut from the bubble of Influencer marketing, to the need for storytelling and the growth and impact of artificial intelligence. 

I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms

Immer wieder erlebe ich, wie ansonsten erfolgreiche Unternehmen Journalisten und Medien auf eine Art und Weise...

We proudly present: Eine neue Success Story über den ersten österreichischen Technologie- und...

Many thanks to guest blogger Wendy Marx of Marx Communications for this post on Influencer Marketing — originally published on the Marx Communications B2B PR Sense Blog.

**************************************

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways.  That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

Today, we’re going to focus on that last question:  what mistakes should you avoid as you venture into influencer marketing?

But first,

We’ve become a review-driven society. We like to know that it’s a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we’re making the right decision. And that means that, as a business, online reputation management should be a top priority.

How would you like the world to see you? Would you like to be thought of as an expert? Compassionate? Genius? Innovative? Modern? With the right reputation management services, you can change and improve how the world perceives you as a brand.

Why is Your Online Reputation Important?

In today’s

Previously, we’ve talked about the best PR tactics to get your brand some media love — but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. 

What are these tactics and why should you avoid them? Let’s delve into some examples of PR strategies and tactics that should have been retired long ago. 

But first, let’s go over some of the timeless tactics that we use within our B2B PR agency. There are 5 we can’t live without.

The 5 Timeless Tactics of PR 1. Establish a PR Strategy

Determine your goals.

We, again, proudly present: Eine neue Success Story über einen österreichischen Hidden Champion, der mit...

Suchmaschinenoptimierung ist in der Öffentlichkeitsarbeit in aller Munde und gewinnt immer mehr an Bedeutung....

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

In this post, we’ll discuss…

How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations

When you really get down to