We proudly present: Eine neue Success Story über den ersten österreichischen Technologie- und...

Many thanks to guest blogger Wendy Marx of Marx Communications for this post on Influencer Marketing — originally published on the Marx Communications B2B PR Sense Blog.

**************************************

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways.  That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

Today, we’re going to focus on that last question:  what mistakes should you avoid as you venture into influencer marketing?

But first,

We’ve become a review-driven society. We like to know that it’s a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we’re making the right decision. And that means that, as a business, online reputation management should be a top priority.

How would you like the world to see you? Would you like to be thought of as an expert? Compassionate? Genius? Innovative? Modern? With the right reputation management services, you can change and improve how the world perceives you as a brand.

Why is Your Online Reputation Important?

In today’s

Previously, we’ve talked about the best PR tactics to get your brand some media love — but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. 

What are these tactics and why should you avoid them? Let’s delve into some examples of PR strategies and tactics that should have been retired long ago. 

But first, let’s go over some of the timeless tactics that we use within our B2B PR agency. There are 5 we can’t live without.

The 5 Timeless Tactics of PR 1. Establish a PR Strategy

Determine your goals.

We, again, proudly present: Eine neue Success Story über einen österreichischen Hidden Champion, der mit...

Suchmaschinenoptimierung ist in der Öffentlichkeitsarbeit in aller Munde und gewinnt immer mehr an Bedeutung....

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

In this post, we’ll discuss…

How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations

When you really get down to

Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.

Many people hesitate to repurpose content, for fear that the topic is out of date or that it will displease their audience. But really, you can view it as a second chance. Take content that may not be performing up to your expectations and transform it into a knockout piece.

You can even take

Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why...

The concept of thought leadership is not new.  In fact, it has been around for years – especially in professional services firms where reputations rest on demonstrating expertise.

It’s still a viable concept, however. As the go-to experts for information, guidance, ideas and inspiration, thought leaders attain national prominence as leaders in their field.

But being recognized as a thought leader does not happen overnight.  It’s a step-by-step process.  If you would like to become a thought leader in your field, one of the best ways is to take some of the ideas and concepts that you have found helpful in

Does your B2B product launch strategy need a little pizzazz? If you’re looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. 

We’ve seen impressive results when we incorporate influencer marketing tactics into product launches. It has a huge impact on not only the success of the launch, but also the brand itself.

But how does it exactly work?

In this post we will consider:

Why influencer marketing is a great strategy for your product launch How to launch a new product with influencer marketing tactics What specific influencer marketing tactics