This year is one for the record books at WordWrite, the largest independent public relations agency in the Pittsburgh...

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course.

Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand’s resources.

In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted an increase in overall marketing spend in 2019. 

While increased budgets may seem like mere wishful thinking, there is solid evidence to back it up. When asked how they would rate their marketing strategy compared with one year ago, 70% rated it as

WordWrite has added Keira Koscumb to its growing team as Digital and Inbound Marketing Director. In this new position,...

Desde la popularización de internet entre los usuarios, las estrategias tradicionales para generar...

Las Public relations (PR) son la vía más efectiva para introducir un mensaje en los medios, ya optemos...

Muchos profesionales del Marketing Digital, a la hora de crear una estrategia de posicionamiento en redes para una...

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it.

What exactly does it mean? 

We’ll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand.

We’ll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. 

First, though, here’s a solid definition of thought leadership. 

What Is Thought Leadership?

 While there are many ideas floating around about thought leadership, let’s take a moment to get a clear, industry-supported thought leadership definition. 

For a

Dear PR Professionals: 

PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past. 

I have news for you. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.

As noted in the 2018 Global Communications Report, “PR executives predict a

B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.

Beyond that, it’s often missing a solid foundation. Simply content without a strategy it isn’t a solid part of B2B marketing strategies.  

And yet…done right it works. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.” 

So how do you get your B2B content marketing up to snuff? What do you need to do differently?

Some young friends started hunting for jobs after graduation, and noticed that there seem to be more and more...