Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI in PR to drive results?

Artificial intelligence holds a lot of potential for B2B brands — yet some view it with a healthy dose of skepticism. Let’s look more closely at the technology, see what it can do for you now and in the future, and where artificial intelligence and public relations connect.

Let’s get right into this

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we’re going to focus on one trend that works quite well with digital public relations, yet is often neglected — SEO.

SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

SEO leverages what we know of search engine algorithms to get content on the first page of search engines, and thus more likely to be seen and clicked on by audiences. SEO strategies include such tactics

Cuáles son las claves para tener en cuenta Una de las herramientas más utilizadas por las...

McGallen & Bolden Group Wins Bronze Stevie® Award in 2019 International Business Awards® for PR Agency of...

La necesidad de conectar con tu público A la hora de empezar un negocio debes tener en cuenta muchos factores...

Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.

There is no arguing that this network is different from other social media networks that have come before. It lacks the professional atmosphere of LinkedIn and feels distinctly different from both Facebook and Twitter. But despite these differences, Instagram has become a force to be reckoned with in the B2B marketing landscape.

Whatever your goals — whether it’s B2B lead generation,

En una primera lectura, la palabra “corporativo” siempre suena a estático, poco innovador y, seamos...

La importancia de la comunicación 360 La nueva tendencia de las agencias de PR es dar el paso y convertirse en...

Ah…the good ol’ relationship between journalists and PR professionals. “Complicated” just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. 

But, in the end, the truth is that they need each other. 

Journalists rely on interesting news pitches to feed their ever-hungry audience. And PR pros rely on journalists for media attention for their brand.

But the more both sides learn about the other, the more successful it will be for each one.

Let’s take a

Lanzamientos de producto, celebración de aniversarios, fiestas corporativas, formaciones, cenas de...

There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help.

Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.

Think of it this way. Your content is like a flame. On its own, it will remain the same size or dwindle. But if you want to ignite that flame into a blazing fire, you need to feed and nurture it. So too with you content. Without promotion, your content

 Uno de los grandes retos a los que se enfrentan las empresas, sobre todo las start-ups, es darse a conocer al...