Personal branding has risen in popularity over the past few years — and with that popularity, we’ve also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let’s discuss that question. What is a Personal Brand? Before we get into our top mistakes, let’s ensure we’re all on the same page about what a personal brand is and why it’s important. We personally like this definition from Influencer Marketing Hub:  “Your personal brand is how you promote yourself. It is the unique combination

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled.

After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning.

But how things have changed…for the better. Social media has blossomed into an exciting, vibrant tool that can be used across many industries. For the purposes of today’s post, we’re going to discuss how social media can empower both B2C and B2B PR strategy.

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren’t master communicators when it comes to our own profession. A recent study showed that a significant number of executives don’t believe that PR delivers good value for their brand. What can we do to combat this?

Before you panic, let’s look at this as a doctor would a patient. Let’s discover what the problem is, decipher the root cause, and prescribe the best remedy.

First…

The Crisis: What Are We Dealing With?

As mentioned above, a recent

Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What’s different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy? 

Let’s dig into these questions and more as we discuss the ins and outs of influencer marketing. From the meaning of influencer marketing to the latest influencer marketing trends, you’ll find out everything you need to know about this modern strategy.

An Influencer Marketing Definition & How to Find the Right Influencers

In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR...

En primer lugar, lo más importante es acabar con los mitos. Una buena historia no es la única manera de...

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let’s look at the top thought leadership trends that impact strategy and how you need to respond to these trends.

What You Need to Know About Thought Leadership Strategy

Before we get into what trends could affect your thought leadership strategy, let’s discuss the basics of thought leadership and why every brand should use it.

First, let’s consider what is thought leadership…

Thought leaders are looked up to in their

Growing 46 percent and ranking among the top five fastest-growing public relations agencies nationally by O’Dwyer’s...

For years, certain assumptions have dominated PR strategy and tactics. It’s handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true?  

What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied to the bottom line?

Let’s examine a recent case study from Onclusive, a data science company, that delves into those questions and provides some surprising answers.

Onclusive & 23andMe: A Case Study on Setting Aside Assumptions

A recent case study from Onclusive

Hoy en día cualquier empresa es plenamente consciente de la vital importancia que tiene para su marca estar...

Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI in PR to drive results?

Artificial intelligence holds a lot of potential for B2B brands — yet some view it with a healthy dose of skepticism. Let’s look more closely at the technology, see what it can do for you now and in the future, and where artificial intelligence and public relations connect.

Let’s get right into this

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we’re going to focus on one trend that works quite well with digital public relations, yet is often neglected — SEO.

SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

SEO leverages what we know of search engine algorithms to get content on the first page of search engines, and thus more likely to be seen and clicked on by audiences. SEO strategies include such tactics