The following post is by Hollie Geitner, Vice President for Client Services at WordWrite Communications of Pittsburgh.  WordWrite is a fellow member agency – with Houston’s DoubleDimond Public Relations – of PR Boutiques International.

HubSpot’s 2018 State of Inbound report found that 63% of companies view generating traffic and leads as their biggest marketing challenge.

Many of our clients and those we talk to regularly have expressed similar frustrations, asking:  “How do I connect with my target audience when there is so much noise out there?”

It’s a reasonable question.  Traditional advertising is less effective than it once was, attention

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy.

Where Does PR Fit Into Lead Generation?

Many operate under the misconception that PR only functions at the top of the funnel. This simply isn’t true. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer’s journey to its conclusion. 

An essential part of acquiring B2B leads is to create

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy.

Where Does PR Fit Into Lead Generation?

Many operate under the misconception that PR only functions at the top of the funnel. This simply isn’t true. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer’s journey to its conclusion. 

An essential part of acquiring B2B leads is to create

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Que aparezca uno de los productos de tu cliente en las revistas lifestyle o en shoppings tiene su truco. Y en este...

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Auch in digitalen Zeiten denken viele Unternehmen beim Thema Pressearbeit in erster Linie an eine Presseaussendung und...

Auch in digitalen Zeiten denken viele Unternehmen beim Thema Pressearbeit in erster Linie an eine Presseaussendung und...

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy.

Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc.

But there are certain things that people do unknowingly that have the potential to damage their thought leadership.

Knowing what to avoid as you develop your strategy can ultimately strengthen your thought leadership and help you achieve success.

Let’s look at 10 of the

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy.

Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc.

But there are certain things that people do unknowingly that have the potential to damage their thought leadership.

Knowing what to avoid as you develop your strategy can ultimately strengthen your thought leadership and help you achieve success.

Let’s look at 10 of the

PHOENIX – Feb. 1, 2017 – Impress Labs, the technology division of Kiterocket LLC, a world-class PR and creative marketing agency, today announced the hire of Eric Lawson to its fast-growing semiconductor and IoT practice. Lawson brings nearly 20 years of technology and consumer PR experience, most notably at Microchip Technology, where he led the global in-house PR team for nearly 13 years.

“Eric’s proven corporate and agency communications experience includes a wide range of semiconductor, IoT, IT and consumer electronics companies,” said Amy Smith, director of the semiconductor and IoT practice at Impress Labs. “He has a demonstrated track record

With the press release nearly as ancient as Methusalah,  it’s easy — far too easy — to bash this relic.  

Yet, it’s been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients

What gives? 

In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world.  And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines.

Yet so many press