In my 30-odd years of professional life, I have found that there are gems who bring value to the business, and there...

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn’t producing the number of leads they need.  To help you get off the lead gen treadmill, we’ve developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up?

With the constant development of social media, online tools and resources, and new B2B lead generation strategies, B2B companies don’t lack for lead generation opportunities. The trick is to focus on those strategies that will give you the most ammunition.

A major part of creating a winning lead generation strategy is

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn’t producing the number of leads they need.  To help you get off the lead gen treadmill, we’ve developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up?

With the constant development of social media, online tools and resources, and new B2B lead generation strategies, B2B companies don’t lack for lead generation opportunities. The trick is to focus on those strategies that will give you the most ammunition.

A major part of creating a winning lead generation strategy is

The following post is by Hollie Geitner, Vice President for Client Services at WordWrite Communications of Pittsburgh.  WordWrite is a fellow member agency – with Houston’s DoubleDimond Public Relations – of PR Boutiques International.

HubSpot’s 2018 State of Inbound report found that 63% of companies view generating traffic and leads as their biggest marketing challenge.

Many of our clients and those we talk to regularly have expressed similar frustrations, asking:  “How do I connect with my target audience when there is so much noise out there?”

It’s a reasonable question.  Traditional advertising is less effective than it once was, attention

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy.

Where Does PR Fit Into Lead Generation?

Many operate under the misconception that PR only functions at the top of the funnel. This simply isn’t true. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer’s journey to its conclusion. 

An essential part of acquiring B2B leads is to create

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy.

Where Does PR Fit Into Lead Generation?

Many operate under the misconception that PR only functions at the top of the funnel. This simply isn’t true. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer’s journey to its conclusion. 

An essential part of acquiring B2B leads is to create

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Auch in digitalen Zeiten denken viele Unternehmen beim Thema Pressearbeit in erster Linie an eine Presseaussendung und...

Auch in digitalen Zeiten denken viele Unternehmen beim Thema Pressearbeit in erster Linie an eine Presseaussendung und...

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy.

Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc.

But there are certain things that people do unknowingly that have the potential to damage their thought leadership.

Knowing what to avoid as you develop your strategy can ultimately strengthen your thought leadership and help you achieve success.

Let’s look at 10 of the