My grandpa passed away recently, peacefully and quietly he left. Yet, beneath all that quiet, was a giant who made a...

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing plays a big part!

The Relationship Between Lead Gen and B2B Content Marketing

Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing plays a big part!

The Relationship Between Lead Gen and B2B Content Marketing

Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of

Cada día, desde las agencias de comunicación, redactamos y enviamos infinidad de notas de prensa a los...

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? 

Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have to compete against a sea of noise. Depending on your industry and time of year, the competition can be fierce. 

With so much competition, how can you woo and wow your audience? 

We’ve collected our top 8 secrets to take your

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? 

Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have to compete against a sea of noise. Depending on your industry and time of year, the competition can be fierce. 

With so much competition, how can you woo and wow your audience? 

We’ve collected our top 8 secrets to take your

No es un concepto muy extendido aún, pero quedaos con él: Brainwriting. En el mundo tan cambiante en el...

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.  

Two Reports, Two Different Points of View: What It Means For You

We recently noticed two reports on the state of journalism. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today. Both of these

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.  

Two Reports, Two Different Points of View: What It Means For You

We recently noticed two reports on the state of journalism. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today. Both of these

One of the hallmarks of leadership is to have immersive experiences that you can relate to personally, and then...

If you ask me, 99% of the so-called “influencers” aren’t really that at all, as they are...

Llevamos más de un año hablando de la nueva regulación europea de protección de datos, el...