Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you’d retain clients with bottomless pockets for an eternity and you wouldn’t have to hit the pavement looking for new leads. However, we all know that’s not the reality in which we all live.

The truth for most B2B companies is:

Lack of time and staff are huge obstacles to lead generation.  Existing client’s budgets change, so the need for new leads is ongoing.  Allocating enough funds for lead generation often takes a backseat to tending to existing clientele. 

Add to this,

You’ve finally chosen a PR firm to work with.  You’ve done the due diligence, sorted through proposals, interviewed the candidates, and you feel you have found the right fit for your business.

But that’s just the beginning.  The practice of public relations is based on communication, and that’s especially important when you bring in outside counsel.  Here are a few things to keep in mind.

It’s not “one and done.”  You probably shared a great deal of information with your PR firm before hiring them, and they have a good feeling for what you do and what makes your company

Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller...

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let’s consider a couple facts… Every year, around 100 million startups are launched throughout the world. Of that number, it is estimated that a little over 50% fail in the first four years. 

Does this mean that failure is inevitable? Hardly!

Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. 

Why PR Is Important for Startup Success

PR has made

Knapp 100 Erfolgsgeschichten habe ich in den vergangenen 20 Jahren geschrieben, und ich mochte jede einzelne davon....

Knapp 100 Erfolgsgeschichten habe ich in den vergangenen 20 Jahren geschrieben, und ich mochte jede einzelne davon....

El asunto de un emailing es igual de importante que su contenido. Muchas veces, no logramos conseguir resultados o...

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively.

But first, let’s consider what some pessimists say about using PR to create content and consider the facts involved in this discussion.

Public Relations: Friend or Foe of Content Marketing?

Public relations and content marketing have worked together for years now, empowering companies to reach their various goals. 

However, some critics

Alle Jahre wieder, oder besser gesagt alle halben Jahre wieder, laden verschiedenste PR-Agenturen aus den Bereichen...

Alle Jahre wieder, oder besser gesagt alle halben Jahre wieder, laden verschiedenste PR-Agenturen aus den Bereichen...

Facebook nació en 2004, aunque no fue hasta 2006 cuando su uso se extendió y popularizó. La red...

My grandpa passed away recently, peacefully and quietly he left. Yet, beneath all that quiet, was a giant who made a...