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Personal Branding: How to Grow Your Social Media Audience

Personal Branding: How to Grow Your Social Media Audience

Feb 10, 2020

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let’s look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. Perhaps, like many people, you initially attacked social media with gusto, only to taper off after a few months when the response was not what you hoped.  But don’t get discouraged. Growing your audience on social media is

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What is Personal Branding and How to Use It for Your Business

What is Personal Branding and How to Use It for Your Business

Feb 2, 2020

If you think that personal branding just benefits you, then you’re mistaken. It’s a strategy with far-reaching benefits. But to see why, let’s answer the question, what is personal branding and then examine how a personal brand can support our business. In this article, we’ll provide a solid personal branding definition and practical ways your personal brand can be  help your business brand. Then, we’ll top it off with some personal branding examples of people who have rocked their personal brand and used it to bolster their business. But first, we have to answer the question, what

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The 10 Biggest Personal Branding Mistakes People Make

The 10 Biggest Personal Branding Mistakes People Make

Dec 18, 2019

Personal branding has risen in popularity over the past few years — and with that popularity, we’ve also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let’s discuss that question. What is a Personal Brand? Before we get into our top mistakes, let’s ensure we’re all on the same page about what a personal brand is and why it’s important. We personally like this definition from Influencer Marketing Hub:  “Your personal brand is how you promote yourself. It is the unique combination

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PR and Social Media: How to Adapt Your PR Strategy

PR and Social Media: How to Adapt Your PR Strategy

Oct 17, 2019

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled.

After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning.

But how things have changed…for the better. Social media has blossomed into an exciting, vibrant tool that can be used across many industries. For the purposes of today’s post, we’re going to discuss how social media can empower both B2C and B2B PR strategy.

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PR’s Public Relations Crisis: How to Fix It

PR’s Public Relations Crisis: How to Fix It

Oct 14, 2019

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren’t master communicators when it comes to our own profession. A recent study showed that a significant number of executives don’t believe that PR delivers good value for their brand. What can we do to combat this?

Before you panic, let’s look at this as a doctor would a patient. Let’s discover what the problem is, decipher the root cause, and prescribe the best remedy.

First…

The Crisis: What Are We Dealing With?

As mentioned above, a recent

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