by wmarx@marxcommunications.com Wendy Marx | Aug 7, 2019 | News
Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.
There is no arguing that this network is different from other social media networks that have come before. It lacks the professional atmosphere of LinkedIn and feels distinctly different from both Facebook and Twitter. But despite these differences, Instagram has become a force to be reckoned with in the B2B marketing landscape.
Whatever your goals — whether it’s B2B lead generation,
by wmarx@marxcommunications.com Wendy Marx | Jul 22, 2019 | News
Ah…the good ol’ relationship between journalists and PR professionals. “Complicated” just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.
But, in the end, the truth is that they need each other.
Journalists rely on interesting news pitches to feed their ever-hungry audience. And PR pros rely on journalists for media attention for their brand.
But the more both sides learn about the other, the more successful it will be for each one.
Let’s take a
by wmarx@marxcommunications.com Wendy Marx | Jul 14, 2019 | News
There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help.
Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.
Think of it this way. Your content is like a flame. On its own, it will remain the same size or dwindle. But if you want to ignite that flame into a blazing fire, you need to feed and nurture it. So too with you content. Without promotion, your content
