A poor choice when hiring a PR firm is not only a waste of time and money on fees, but can also affect the success of your marketing and sales efforts and your company’s image. The choice of an agency is a decision that should be made only after careful research and...
Estimated reading time: 6 minutes If it seems digital marketing buzzwords are flying at you faster than you can comprehend, you’re not alone. It’s normal to feel overwhelmed and exhausted by the pace of change in the marketing communications industry. This blog post...
Estimated reading time: 5 minutes The decision to hire a public relations agency has significant budget implications. The chief reason to bring in a PR firm is to get professional help in developing and executing communications strategies. It’s important to know how...
An Interview with Crisis Management Specialist Amy Rotenberg Fake news is nothing new—there have always been lies spread deliberately to influence others, sometimes in the form of political propaganda, sometimes using commercial advertising and marketing methods. But...
Even though news bombards us 24 hours a day, we often miss hearing about events that lead the news in other regions, or in sectors we don’t normally follow. We asked several PR agencies, members of Public Relations Boutiques International, to discuss crisis management...
