The ever-increasing complexity and sophistication of communications technology has expanded the capabilities of public relations and marketing professionals to persuade a target audience. One technology-based skill set that has been put to use fairly recently as a...
There’s a common misconception that public relations means media publicity, the development of non-paid, “earned” media coverage – that is, media content written or produced by journalists as a result of receiving information from an organization. While that is a...
Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are...
“Sometimes when public relations programs yield disappointing results, the fault lies with underlying communications and marketing assumptions. Part of the responsibility of the senior public relations staff and/or outside PR consultants is to question those...
This is the second of two blog posts about how to brainstorm successfully. This post will provide tips on how to handle some touchy issues in brainstorming sessions. According to Merriam Webster, brainstorming is “a group problem-solving technique that involves the...
