by Lucy Siegel | Jun 24, 2020 | PRBI Blog
Disinformation and misinformation have become more hazardous than ever before. They interfere not only in politics and government, but also in business, science, entertainment, sports and just about every other realm of life. They can seriously harm a reputation or do...
by Lucy Siegel | Jun 2, 2020 | PRBI Blog
The universal goal of public relations is to get through to your target audience with your company’s (or client’s) story as you want it to be heard, in a way that will generate both awareness and engagement. However, the tools for doing this have been changing rapidly...
by Lucy Siegel | Mar 24, 2020 | PRBI Blog
With Corona virus cases increasing geometrically, many people worldwide have to work from home right now. While there’s an abundance of advice about how to organize yourself to work remotely, not so much is available for how the boss should suddenly manage an entire...
by Lucy Siegel | Feb 19, 2020 | PRBI Blog
The last couple of PR Boutiques International (PRBI) blog posts focused on new uses of technologies for communications (including fake news), such as artificial intelligence. Another hot technology catching on quickly is the use of augmented reality (AR) and virtual...
by Lucy Siegel | Feb 10, 2020 | PRBI Blog
In our last blog post, a panel of PR Boutiques International (PRBI) agency executives weighed in on trends in PR technology and fake news. New technologies have led to significant changes in the public relations profession and the PR agency industry. These include...
