by Lucy Siegel | Jun 21, 2021 | PRBI Blog
Some of you have just finished the arduous process of submitting award applications to industry organizations. Others are just starting. Wherever you are in the process, best of luck to you! To help you make the most of your time, money, and efforts in the awards...
by Lucy Siegel | May 26, 2021 | PRBI Blog
Worldwide, public relations encompasses communications counseling and the development of strategy. However, the way public relations is practiced in a particular country depends on how an organization’s messages are distributed and how local media channels...
by Lucy Siegel | Apr 19, 2021 | PRBI Blog
Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000 and has been declining ever since. According to research done by the University of North Caroline’s School of Media and Journalism, this resulted in the death of 20% of U.S....
by Lucy Siegel | Mar 22, 2021 | PRBI Blog
Briefing a new PR agency is the most crucial preparation for a successful relationship with your company. The agency will require significant input from your company, from the time you meet with them to ask for a proposal to the post-hire briefing and frequently...
by Lucy Siegel | Feb 17, 2021 | PRBI Blog
Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from...
