How to Get PR and Content Marketing Right: Think Like a PR Person
Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively.
But first, let’s consider what some pessimists say about using PR to create content and consider the facts involved in this discussion.
Public Relations: Friend or Foe of Content Marketing?
Public relations and content marketing have worked together for years now, empowering companies to reach their various goals.
However, some critics
¿Estamos ante el declive de Facebook?
Facebook nació en 2004, aunque no fue hasta 2006 cuando su uso se extendió y popularizó. La red social surgió de un grupo de cinco estudiantes de la Universidad de Harvard. En especial de dos: Mark Zuckerberg y Eduardo Saverin, que crearon...Leadership Tribute to my grandpa, army general and thinker
My grandpa passed away recently, peacefully and quietly he left. Yet, beneath all that quiet, was a giant who made a lasting impression in my life. Let me ask you first, who is a true leader to you, and what standards do you hold yourself to as a leader? My grandpa,...How to Boost Your B2B Lead Generation with Content Marketing
A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page. But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing plays a big part!
The Relationship Between Lead Gen and B2B Content Marketing
Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of