by Darcy Hagin | Jul 20, 2018 | News
Quick question: Is Instagram a resource for B2B lead generation?
Whaaat?
At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism.
Historically, there have been three go-to networks for B2B companies — Twitter, LinkedIn, and Facebook — while Instagram had a solid footing in the B2C space.
No more ….
So what’s changing changed to make Instagram a viable option in the B2B space?
It comes
by Darcy Hagin | Jul 18, 2018 | News
When did you take a long, hard look at your LinkedIn strategy? If you’re losing momentum and your strategy is lagging behind your competitors, it’s time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy — and ensure it’s firing on all cylinders.
LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide — with 133 million in the United States. It’s an impressive audience, all of whom you have the power to reach.
This
by Darcy Hagin | Jul 13, 2018 | News
Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you’d retain clients with bottomless pockets for an eternity and you wouldn’t have to hit the pavement looking for new leads. However, we all know that’s not the reality in which we all live.
The truth for most B2B companies is:
Lack of time and staff are huge obstacles to lead generation. Existing client’s budgets change, so the need for new leads is ongoing. Allocating enough funds for lead generation often takes a backseat to tending to existing clientele.
Add to this,
by Darcy Hagin | Jul 12, 2018 | News
You’ve finally chosen a PR firm to work with. You’ve done the due diligence, sorted through proposals, interviewed the candidates, and you feel you have found the right fit for your business.
But that’s just the beginning. The practice of public relations is based on communication, and that’s especially important when you bring in outside counsel. Here are a few things to keep in mind.
It’s not “one and done.” You probably shared a great deal of information with your PR firm before hiring them, and they have a good feeling for what you do and what makes your company
by Darcy Hagin | Jul 8, 2018 | News
Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller entities, and even individuals. What used to be a problem that affects only certain industries like petrochemicals, pharmaceuticals, energy, and so on,...
