eVerythink PR boutique reinforces its lifestyle division with the addition of Olaplex to its client portfolio
Madrid, 18 de julio de 2018 – Olaplex, the treatment used by celebrities around the world to help to repair and protect their hair against color changes and other chemical processes, has chosen eVerythink PR boutique to carry out their communication in Spain. Olaplex...¿Qué es una PR boutique y porqué cada día tienen más éxito frente a las tradicionales?
Los grandes nombres dejan de ser los favoritos de las grandes marcas o, al menos, ya no son su única opción. El trabajo a medida, la comunicación con una estrategia pensada en exclusiva para el cliente, la dedicación de un equipo senior y...8 B2B Product Launch Mistakes That Need to Stop Now
Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.
As Winston Churchill famously said, “Those who fail to learn from history are doomed to repeat it.” While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch.
The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.
Let’s get right into some of the
How to Boost B2B Lead Generation with Instagram Stories
Quick question: Is Instagram a resource for B2B lead generation?
Whaaat?
At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism.
Historically, there have been three go-to networks for B2B companies — Twitter, LinkedIn, and Facebook — while Instagram had a solid footing in the B2C space.
No more ….
So what’s changing changed to make Instagram a viable option in the B2B space?
It comes