Midnight shortlisted for four awards
PR and digital content agency, Midnight Communications, has been shortlisted for four awards at the forthcoming CIPR PRide Awards 2018. The consultancy has been recognised for its outstanding work across the South of England and Channel Islands region, including two...Jenna Reed Joins Award-Winning South Florida PR Firm Durée & Company as Director of Operations
Durée Ross, president and founder of Fort Lauderdale-based full-service public relations, marketing and special events firm Durée & Company, Inc., is pleased to announce that Jenna Reed recently joined the firm as director of operations. Reed brings a wealth of...Accepting Foot Faults in Business, by Jessica Nunez, Founder & President of TruePoint Communications
One of my favorite insights about scaling organizations is from Reid Hoffman, founder of LinkedIn. In Masters of Scale, Episode 21, guest host Tim Ferriss highlights The Ten Commandments of Startup Success. The fifth commandment is related to speed. Here’s...9 Expert Guides: How to Win at Influencer Marketing
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers — including B2B marketers.
Not to worry, though, if you’re not there yet or need to up your game. I’ve got you covered.
To keep you abreast of the latest trends in B2B influencer marketing, I’ve rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.
9 Expert Guides on B2B Influencer Marketing Strategy 1. The Value of Working with Influencers in B2B Marketing
By Lee Odden