MSR COMMUNICATIONS ANNOUNCES THREE BIG WINS IN Q2

 MSR Communications, a boutique public relations and social marketing firm that offers award-winning communications management services to technology, B2B and consumer lifestyle companies, today announced three big wins in the first half of 2018. The female-owned firm...

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

Today, we’re going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing?

But first, let’s make sure that we’re all on the same page, definition-wise. 

  What Is Influencer Marketing?

Influencer marketing is a tactic in which you