Writing your way to thought leadership: Five Tips
The concept of thought leadership is not new. In fact, it has been around for years – especially in professional services firms where reputations rest on demonstrating expertise.
It’s still a viable concept, however. As the go-to experts for information, guidance, ideas and inspiration, thought leaders attain national prominence as leaders in their field.
But being recognized as a thought leader does not happen overnight. It’s a step-by-step process. If you would like to become a thought leader in your field, one of the best ways is to take some of the ideas and concepts that you have found helpful in
How to Improve Your Launch with a Strong Influencer Marketing Strategy
Does your B2B product launch strategy need a little pizzazz? If you’re looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.
We’ve seen impressive results when we incorporate influencer marketing tactics into product launches. It has a huge impact on not only the success of the launch, but also the brand itself.
But how does it exactly work?
In this post we will consider:
Why influencer marketing is a great strategy for your product launch How to launch a new product with influencer marketing tactics What specific influencer marketing tactics