by Darcy Hagin | Sep 11, 2018 | News
The concept of thought leadership is not new. In fact, it has been around for years – especially in professional services firms where reputations rest on demonstrating expertise.
It’s still a viable concept, however. As the go-to experts for information, guidance, ideas and inspiration, thought leaders attain national prominence as leaders in their field.
But being recognized as a thought leader does not happen overnight. It’s a step-by-step process. If you would like to become a thought leader in your field, one of the best ways is to take some of the ideas and concepts that you have found helpful in
by Darcy Hagin | Sep 9, 2018 | News
Does your B2B product launch strategy need a little pizzazz? If you’re looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.
We’ve seen impressive results when we incorporate influencer marketing tactics into product launches. It has a huge impact on not only the success of the launch, but also the brand itself.
But how does it exactly work?
In this post we will consider:
Why influencer marketing is a great strategy for your product launch How to launch a new product with influencer marketing tactics What specific influencer marketing tactics
by Darcy Hagin | Sep 8, 2018 | News
The more I think about body decoration, the more I liken it to interior design. In both instances, one is dealt a prescribed amount of surface area and volume (forget renovations and additions for the sake of my point) on which to dole out color, pattern, and scale...
by Darcy Hagin | Aug 31, 2018 | PRBI News
McGallen & Bolden Pte Ltd was named the winner of a Bronze Stevie® Award in the “Innovation in Communications and Public Relations (PR)” category, for “Most Innovative PR Agency of the Year”, in the fifth annual Asia-Pacific Stevie Awards today. The...
by Darcy Hagin | Aug 23, 2018 | News
Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.
Before we look at the tools that will help you to create better press releases, let’s focus on some of the major mistakes you should avoid in your writing.
The 4 Culprits of Sucky Press Release Writing
1. Euphemisms
Euphemisms are innocent words that we use to replace ones that might be more offensive. A great
