Welcome to Toronto!

As a PRBI member, immerse yourself in the vibrant energy of Toronto for our annual marquee event. Explore fresh strategies, innovative ideas, and unparalleled networking at our premier annual meeting. Unlock new growth opportunities and elevate your expertise among a global community of PR leaders unified by excellence.

Day 1: Thurs, April 24, 2025

8:30am — Breakfst in Peregrine Room
9:00 – 10:00am — Welcome & Agency Introductions
10:00 – 12:00pm — Guest Speaker Charles Scott, Executive Mentor
Thriving Through Change
12:00 – 12:30pm — Working Lunch
12:30 – 2:00pm — Guest Speaker Charles Scott (continued)
2:00 – 2:15pm — Break & Snacks
2:15 – 3:30pm — Guest Speaker / Tour — to be announced soon!
3:30 – 4:30pm — PRBI General Meeting
4:30 – 5:30pm — Peaches & Pits! Session
5:30 – 6:30pm — Happy Hour & Networking
6:30 – 7:30pm — Free Time
8:00 – 10:00pm — Dinner at Piano Piano, 88 Harbord St, Toronto

SPEAKERS

Day 2: Fri, April 25, 2025

8:30am — Breakfst in Peregrine Room
9:00 – 9:30am — Networking
9:30 – 12:00pm — Guest Speaker J. Mark Riggs, CEO, Pemberton Worldwide
Future-Proof Your Agency: Your Agency’s Future is to be Created, Not Predicted
12:00 – 12:30pm — Lunch
12:30 – 2:00pm — Guest Speaker J. Mark Riggs (continued)
2:00 – 2:15pm — Break & Snacks
2:15 – 4:00pm — Agency Interviews captured by Taylor Buckley, Social & Brand Specialist (10 min per agency)
+ “This is My Life” Session
4:00 – 5:00pm — Share Your Best Tip Session
5:00 – 7:00pm — Free Time
7:00 – 8:00pm — Canadian Whisky Tasting & Tunnel Tour at CC Lounge
8:00 – 10:00pm — Dinner at The Berczy Tavern, 69 Front Street East, Toronto

PLANNING COMMITTEE