Marsha Archer
marsha@msquaredpr.com

Address:
4062 Peachtree Rd. NE
Suite A237
Atlanta, GA 30319

Phone: +1 (404) 578-8702

msquaredpr.com

M-Squared Public Relations + Crisis Management · Atlanta, GA

M-Squared Public Relations + Crisis Management is a premier crisis communications and public relations agency specializing in guiding brands and individuals through their most high-stakes moments with speed, strategy, and precision. Whether navigating a public health emergency, a corporate incident, or a personal reputation crisis, our team delivers clear, confident messaging that protects reputations and restores trust. We craft proactive crisis plans, execute real-time responses, and ensure that clients—corporate or personal—remain in control of the narrative when it matters most.

Founded in 2008 by President Marsha Archer, M-Squared has grown into a nationally recognized agency celebrated by media, peer agencies, and clients alike. Archer’s deliberate approach to building a diverse and culturally fluent team ensures that every idea, plan, and strategy reflects multiple perspectives. Beyond crisis management, M-Squared produces results-driven campaigns that are fresh, strategic, and globally visible.

M-Squared also brings a deep expertise in hospitality public relations, partnering with hotels, resorts, and lifestyle destinations to craft compelling stories that drive awareness and bookings. From media placements to influencer partnerships and grand opening buzz, our hospitality campaigns highlight the experiences that make each property unforgettable.

We know that great public relations and comprehensive digital strategy require more than a great story. You need introspection, competitive analysis, collaboration, true grit, and an integrated team that executes a comprehensive, multi-channel strategy. As long as our doors have been opened, we have ensured the above elements have been at the heart of what we do to guarantee that we set our clients apart from their competition.

Swift action and unwavering dedication are what you can expect as we commit to restoring your company and/or personal brand during a crisis and ensuring a resilient path forward.

M-Squared Public Relations + Crisis Management is an award-winning, nationally recognized agency specializing in hospitality public relations and high-stakes crisis communications. Since 2008, the agency has elevated hotels, restaurants, travel and lifestyle brands through strategic media relations, storytelling, influencer engagement, social media, events, grand openings and brand-building campaigns. Its crisis practice provides 24/7 counsel, proactive crisis planning, reputation management, media strategy, messaging, stakeholder communications, media training and real-time response. Under founder Marsha Archer’s leadership, M-Squared has secured more than $500 million in valued media coverage while earning recognition for strategic, results-driven communications that protect reputations and elevate brands.