Chris Binet
President
chris@blendpr.com
Address:
340 King Street East
4th Floor, North Elevator
Toronto, ON M5A2J9
Canada
Phone: 416-567-4800
85, rue Saint-Paul Ouest
5e étage
Montreal, Quebec H2Y3V4
Canada
Blend PR · Toronto, Ontario, Canada
Blend PR is a full-service boutique public relations agency founded by Chris Binet in 2009. We specialize in beauty, wellness, health, fitness, entertainment and lifestyle brands. These are the industries we know best, and the ones we are most passionate about.
Our focused expertise allows us to craft innovative, tailored strategies that bring brands to life. We build newsworthy stories and dynamic influencer campaigns that capture attention and drive results.
Whether you’re launching a product, entering a new market or looking to elevate brand awareness, Blend PR delivers. With deep market insight, modern communication strategies and over 15 years of experience, we create PR that performs.
Blend PR crafts meaningful connections between brands and audiences through strategic communication, storytelling, and creativity. Our approach blends traditional public relations with modern digital influence, combining media relations, influencer marketing, social strategy, and experiential events to drive awareness and growth. Every campaign is backed by research, insight, and purpose, designed to shape perception, spark conversation, and strengthen brand equity. At Blend PR, we believe the most powerful stories don’t just earn attention; they inspire trust, build communities, and move markets.
Our objective is to align public relations, influencer marketing, and brand storytelling with each client’s business goals. By understanding our clients’ strategic priorities, we focus on PR initiatives that build awareness, trust, and measurable impact. We begin every partnership with a clear brand strategy and a commitment to service excellence. What you get is a dynamic, creative, and collaborative boutique agency with the reach and results of a large firm. Senior leadership is hands-on with every account, ensuring that each campaign reflects both strategic insight and flawless execution. Blend PR was founded by Chris Binet in 2009 and has proudly represented some of the world’s leading beauty, wellness, and lifestyle brands across Canada.
Services include:
Public Relations / Media Relations
· Securing earned media coverage in print, online, broadcast
· Strategic messaging and media outreach
Press release development
· Influencer Relations / Partnerships
· Identifying, pitching, and managing influencer collaborations
Campaigns that integrate brand and influencer content
Digital Marketing
· Social media strategy & content
· Online campaign amplification
Instagram Management
· Full account management (content, posting, engagement)
· Growth & community building
Events
· Planning and execution of brand events, launches, experiential activations
Graphic Design
· Visual assets for campaigns, collateral, branding
Guerilla Marketing
· Creative, non-traditional marketing tactics to capture attention
Referral Networks
· Leveraging connections/partnerships to generate buzz or new leads
Beauty / Fashion / Lifestyle / Health & Wellness / Fitness PR
· Sector-specific PR services, with storytelling tailored to those industries
Brand Launch & Positioning
· Launching new brands/products into the Canadian market
· Long-term brand positioning and reputation building
Blend PR
Blend PR
340 King Street East
4th Floor, North Elevator
Toronto, ON M5A2J9
Canada
Phone: 416-567-4800