PRBI Insights
Strategy Calls for Strategy Communication
By PRBI Members: Taru Nikulainen & Tarunjeet Rattan After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to...
How Top PR Agencies Have Integrated AI into their Routines
By Samantha Gonda The public relations industry is constantly evolving, and artificial intelligence (AI) is playing a major role in this transformation. Boutique PR agencies are at the forefront of this trend, using AI to automate tasks, improve efficiency, and gain...
How to Write an Effective Cold Email That Gets Read
By Samantha Gonda Writing an effective cold email is an uphill battle. First, you’re writing to someone you don’t already know so there’s a lack of both context and a relationship. Second, it’s all done virtually so it’s tough to gauge where an error occurred, if one...
3 Common Business Mistakes That Will Kill Your PR Agency
By Samantha Gonda When starting a PR agency, often founders come from a successful background in Public Relations. Maybe the founder was dominating at their last role by consistently bringing in big ticket clients and creating industry-leading campaigns. Maybe then...
5 reasons why strategic communication approach leads to success
Author: Ester Riispapp, Strategic consultant, PR Partner The European members of PR Boutiques International collaborate more with each year, with their work ranging from professional seminars and meetings to joint client projects. At the PRBI European Member Lab in...