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High View Communications

A niche PR boutique specializing in corporate and marketing communications for clients looking to build their reputation and brand in Canada.

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Latest Blog from PRBI Members

Top B2B PR Mistakes to Avoid [Infographic]

By Pamela Keniston | Monday, December 29th, 2014

Have you ever been in a conversation where someone talks to you like you’re in kindergarten? Most of us have, and, if you’re like me, it’s one of the fastest ways to ellicit an inner eye roll. Conversely, being spoken to in language that only a literary PhD would understand is equally frustrating.

Is that being too picky? Perhaps. However, the issue can be boiled down to one desire that we all share –the common need to relate to one another. Know your audience. That’s one of the first rules of being a conversationalist. 

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