The road that startups travel is often long and treacherous — the successes brief, the periods of frustration seemingly endless. At times it may feel like fighting on a battlefield with sticks when everyone else is armed with tanks and precision missiles. Amidst all your other worries, you certainly don’t want to be derailed by shoddy PR. Then don’t let your startup PR fall through the cracks.

The challenges of small business PR may seem insurmountable — let’s be painfully honest for a moment. You have little to no brand recognition, no customers, and minimal capital to spend on PR. Don’t get

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