B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses. 

Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. It is our job to grow with them. Otherwise, we face the dim prospect of being left behind. With that in mind, every year Hubspot releases its State of Inbound report, which monitors the changes facing inbound. 

 

Hubspot’s State of Inbound 2017 report delves into the details of inbound marketing, ferreting out

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