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Geni-plus PR Consulting Company

Geni-plus PR Consulting company, founded in 2010, is located in Beijing, China with branches in Africa and USA.

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Latest Blog from PRBI Members

Breaking through the Social Media Clutter: Telling Your Story with Live-Streaming Video Apps like Meerkat and Periscope

By Julia Pizzutti | Monday, April 27th, 2015

The hype of Meerkat, a live-streaming video app introduced at SXSW this March, was huge. While almost every PR/marketing/tech pro and their mothers have jumped on the bandwagon to blog about Meerkat, there’s no need to worry if you haven’t been caught up to speed on what it does. Fast-forward three weeks after its introduction, and many tech bloggers are already claiming Meerkat is dead. Why? How could something so heavily promoted and funded by large organizations and celebrities fail so quickly?

Just days following the announcement of Meerkat’s launch, Twitter released Periscope, its own live-streaming video app fully integrated to work within Twitter. We could give Meerkat credit for being first, but in reality, live-streaming video isn’t new. The real kudos should go to Twitter for integrating live video into an app where many people already get their news.

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