How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine the best course of treatment. B2B PR is no exception.

Many predict that big data will become as integral to PR as social media — practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR. Let’s look at how this data can improve your PR — especially when it comes

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