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Scott Phillips + Associates

Founded in 1990, Chicago-based Phillips + Associates, Inc. is not one of the country’s largest public relations firms. Rather, we are small, aggressive, cost efficient and quite effective.

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Latest Blog from PRBI Members

Weekly Wrap: Storytelling Edition

By Jessica Carnprobst | Saturday, December 20th, 2014

This month, we focused our attention on storytelling and its importance in our industry. No matter the size of the story, it has the potential to be outstanding. We’ve highlighted a few articles detailing how to channel your inner storyteller and why it’s so important.

Forbes

instagram storytelling

How to Tell Your Brand Story to The World

Telling a brand’s story is one of the most powerful and meaningful things a marketer can do.Neil Patel shares three ways to get started in creating and telling a compelling story. 

WordWrite Communications

A mighty mouse: Disney World business success firmly rooted in storytelling

Jeremy Church talks about the importance of storytelling and how Disney created something beautiful with the story that became the foundation to their business success. Walt Disney reminded us that Disney’s billion-dollar success story all started with a mouse. There is power within each story and we have the power to release that with our words and some pixie dust. 

Lifehacker

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate our Brains

Storytelling has been one of the most effective communication methods for over 27,000 years. Evolution has wired our brains to tell stories and one story can put the listener’s entire brain to work. There are many ways to utilize this such as replacing suggestions with stories.

Storytelling is an essential part of our society. Our brains are wired to tell stories, and once we tap into this capability, the outcome can be huge. What ways does your company use storytelling to tap into your audience? 

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Jessica Carnprobst is an intern at WordWrite Communications. You can find her on Twitter @jess_carnprobst. Jessica Carnprobst

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