by | May 2, 2019 | News
Photo Credit: Frank McKenna
Public relations is changing in the blink of an eye.
There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.
PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was “Get us in the New York Times or Wall Street Journal.” And, “Better yet, get us on the front page.”
PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process. (Full disclosure:
by Darcy Hagin | Apr 24, 2019 | News
“Get me some PR”
Unfortunately, PR doesn’t work like that. You can’t just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective.
Let’s talk strategy.
Recently, a client hired my firm because another agency hadn’t thought through its strategy. Its approach was strictly tactical and was missing the mark.
You can’t rush through strategy. It requires research and creativity.
Over the years, I’ve noticed key problem areas when it comes to public relations strategy. Let’s identify these areas, explain how you can
by Darcy Hagin | Apr 22, 2019 | News
Singapore, April 22, 2019 – McGallen & Bolden Group (https://mcgallen.com) was named the winner of the Bronze Stevie® Award in the “Most Innovative Public Relations Agency of the Year” category in the sixth annual Asia-Pacific Stevie Awards...
by Darcy Hagin | Apr 17, 2019 | News
A new survey conducted by DHM Research, a respected leader in opinion research, has discovered groundbreaking data about Americans’ plan for their lives, finances and deaths. Thirty percent of survey respondents said they had a financial plan, 26 percent reported...
by Darcy Hagin | Apr 15, 2019 | News
This year is one for the record books at WordWrite, the largest independent public relations agency in the Pittsburgh region. The award-winning firm recently revealed its new brand look (which had been unchanged since the company’s founding in 2002) and today moved...
by Darcy Hagin | Apr 14, 2019 | News
B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course.
Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand’s resources.
In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted an increase in overall marketing spend in 2019.
While increased budgets may seem like mere wishful thinking, there is solid evidence to back it up. When asked how they would rate their marketing strategy compared with one year ago, 70% rated it as
