How to Create the Best B2B Content in Your Industry
B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come.
Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year. But there are also master carpenters that create a lasting product that you will enjoy for years to come.
Normally, an enduring product cannot be created in the matter of a couple hours. It takes time, skill, and knowledge of industry best practices.
The same can be said about content
Cómo hacer buena campaña PR con influencers
El mundo de la comunicación ha evolucionado notablemente en estos últimos años, quedándose obsoletas algunas estrategias de comunicación, mientras otras han ido naciendo delante de nuestros ojos. Además la comunicación...Cuatro claves esenciales para crear un buen plan de comunicación
La comunicación está más presente que nunca y no es algo circunstancial. Las previsiones apuntan que cada vez el mundo profesional estará más entrelazado con el mundo de la comunicación. Por eso, es más necesario que...PR Strategy: How to Make Journalists Happy
What the heck do journalists want?
That’s a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what’s wrong with the other.
How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results.
The 2019 State of the Media Report from Cision is out — and it sheds light on what journalists want from PR pros.
An Eye-Opening Look at The State of
How to Do B2B Content Marketing That Doesn’t Suck
“B2B content marketing is so easy, anyone can do it.” I’ve heard this idea thrown around countless times. And I can’t help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn’t mean it’s going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.
The fact is that not everyone who can write can necessarily create content.
Why?
Because content marketing is much more than writing. It’s about storytelling and thought leadership. It’s about connecting with your audience and providing real value to their lives.