by Julia Labaton | Jun 27, 2019 | News
Your B2B PR strategy is much like a clock — when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.
One such component is owned media, which includes the writing and self-publishing of articles. Let’s take a few moments to look a little closer at this component and see how it can work for your strategy.
In this article, we’ll cover:
An owned media definition What
by Darcy Hagin | Jun 20, 2019 | News
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we’re focusing on the earned media portion of your public relations strategy.
What is earned media? It is the attention a brand receives through through media or other websites. It is called “earned” since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists.
So how do you get it? A lot relies on understanding what’s happening in the world of journalism and what that means for your
by Darcy Hagin | Jun 20, 2019 | News
En el último tiempo, la cantidad de marcas que incluyen a los influencers dentro de su estrategia de marketing ha aumentado por diversos motivos. Los principales se relacionan con la cercanía y el sentimiento de pertenencia con su audiencia target,...
by Darcy Hagin | Jun 14, 2019 | News
¿Quieres darte a conocer, aparecer en los medios de comunicación y no sabes cómo? Enhorabuena, has dado el primer paso y ahora que ya sabes qué necesidad tienes, veamos qué cuestiones debes tener en cuenta y por qué...
by Darcy Hagin | Jun 6, 2019 | News
B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come.
Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year. But there are also master carpenters that create a lasting product that you will enjoy for years to come.
Normally, an enduring product cannot be created in the matter of a couple hours. It takes time, skill, and knowledge of industry best practices.
The same can be said about content
by Darcy Hagin | Jun 6, 2019 | News
El mundo de la comunicación ha evolucionado notablemente en estos últimos años, quedándose obsoletas algunas estrategias de comunicación, mientras otras han ido naciendo delante de nuestros ojos. Además la comunicación...
