Want the Best PR? Avoid These 8 Big PR Mistakes

by | Jul 22, 2019 | News

Ah…the good ol’ relationship between journalists and PR professionals. “Complicated” just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. 

But, in the end, the truth is that they need each other. 

Journalists rely on interesting news pitches to feed their ever-hungry audience. And PR pros rely on journalists for media attention for their brand.

But the more both sides learn about the other, the more successful it will be for each one.

Let’s take a

¿Cómo hacer de tu evento un éxito?

by | Jul 17, 2019 | News

Lanzamientos de producto, celebración de aniversarios, fiestas corporativas, formaciones, cenas de navidad… son muchos los eventos que las empresas celebran a lo largo del año y se dedican muchas horas a que todo salga perfecto. No se debe olvidar...

Content Promotion Strategies: How to Supercharge Your Content

by | Jul 14, 2019 | News

There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help.

Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.

Think of it this way. Your content is like a flame. On its own, it will remain the same size or dwindle. But if you want to ignite that flame into a blazing fire, you need to feed and nurture it. So too with you content. Without promotion, your content