Claves para crear una marca personal y sus beneficios
¿Cómo creo mi marca personal? 4 Cosas que no debes olvidar Vivimos en la era de internet, en la que los usuarios se ven expuestos a miles de marcas en el mundo digital. Este hecho hace que cada vez sea más difícil crear una imagen de marca...Las 5 tendencias de relaciones públicas que nunca debes perder de vista
Las relaciones públicas son una herramienta con mucha potencia en la comunicación. Los tiempos evolucionan y la sociedad va requiriendo nuevas acciones para poder sentir compenetración con las marcas y sus productos. Desde comunicación...Owned Media: How to Write the Best Articles
Your B2B PR strategy is much like a clock — when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.
One such component is owned media, which includes the writing and self-publishing of articles. Let’s take a few moments to look a little closer at this component and see how it can work for your strategy.
In this article, we’ll cover:
An owned media definition What
PR Strategy: 5 Powerful Secrets to Awesome Media Attention
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we’re focusing on the earned media portion of your public relations strategy.
What is earned media? It is the attention a brand receives through through media or other websites. It is called “earned” since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists.
So how do you get it? A lot relies on understanding what’s happening in the world of journalism and what that means for your