How to Write Press Release Headlines That People Actually Read

by | Jul 7, 2016 | News

In thinking about how to prepare this post, I couldn’t help but remember the  2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title. The title did receive a lot of press, albeit for how controversial it was.

However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. 

To be

2 Simple Ways to Generate More B2B Leads with Your Press Release

by | Mar 10, 2016 | News

If you’re still using press releases as part of your B2B PR strategy, I applaud you! Some will have you think that releases are outdated and that social media and owned content should be the driving force behind your PR.

The truth is that the best PR combines the effective elements of traditional PR methods with today’s digital PR. However, as with any PR outlet, you must ensure that what you’re doing actually drives measurable results in the form of viable leads. 

So let’s take a look at:

What warrants a press release Two ways to generate more leads with…