by Darcy Hagin | Apr 15, 2018 | News
Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy.
Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc.
But there are certain things that people do unknowingly that have the potential to damage their thought leadership.
Knowing what to avoid as you develop your strategy can ultimately strengthen your thought leadership and help you achieve success.
Let’s look at 10 of the
by Darcy Hagin | Feb 1, 2017 | News
PHOENIX – Feb. 1, 2017 – Impress Labs, the technology division of Kiterocket LLC, a world-class PR and creative marketing agency, today announced the hire of Eric Lawson to its fast-growing semiconductor and IoT practice. Lawson brings nearly 20 years of technology and consumer PR experience, most notably at Microchip Technology, where he led the global in-house PR team for nearly 13 years.
“Eric’s proven corporate and agency communications experience includes a wide range of semiconductor, IoT, IT and consumer electronics companies,” said Amy Smith, director of the semiconductor and IoT practice at Impress Labs. “He has a demonstrated track record
by Darcy Hagin | Sep 2, 2016 | News
With the press release nearly as ancient as Methusalah, it’s easy — far too easy — to bash this relic.
Yet, it’s been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients
What gives?
In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines.
Yet so many press
by Darcy Hagin | Jul 7, 2016 | News
In thinking about how to prepare this post, I couldn’t help but remember the 2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title. The title did receive a lot of press, albeit for how controversial it was.
However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases.
To be
by Darcy Hagin | Mar 10, 2016 | News
If you’re still using press releases as part of your B2B PR strategy, I applaud you! Some will have you think that releases are outdated and that social media and owned content should be the driving force behind your PR.
The truth is that the best PR combines the effective elements of traditional PR methods with today’s digital PR. However, as with any PR outlet, you must ensure that what you’re doing actually drives measurable results in the form of viable leads.
So let’s take a look at:
What warrants a press release Two ways to generate more leads with…
