Was macht eine Geschichte zur „Story“? Fünf Tipps, damit Ihr Text zur “G’schicht” wird.
Auch in digitalen Zeiten denken viele Unternehmen beim Thema Pressearbeit in erster Linie an eine Presseaussendung und nicht selten meinen sie damit Produktinformationen. Sie sollen versendet werden, um (a) die Bekanntheit zu steigern und/oder (b) den Absatz zu...Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid
Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy.
Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc.
But there are certain things that people do unknowingly that have the potential to damage their thought leadership.
Knowing what to avoid as you develop your strategy can ultimately strengthen your thought leadership and help you achieve success.
Let’s look at 10 of the
Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid
Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy.
Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc. etc.
But there are certain things that people do unknowingly that have the potential to damage their thought leadership.
Knowing what to avoid as you develop your strategy can ultimately strengthen your thought leadership and help you achieve success.
Let’s look at 10 of the
Impress Labs Hires PR Veteran to Support Growing IoT and Semiconductor Practice
PHOENIX – Feb. 1, 2017 – Impress Labs, the technology division of Kiterocket LLC, a world-class PR and creative marketing agency, today announced the hire of Eric Lawson to its fast-growing semiconductor and IoT practice. Lawson brings nearly 20 years of technology and consumer PR experience, most notably at Microchip Technology, where he led the global in-house PR team for nearly 13 years.
“Eric’s proven corporate and agency communications experience includes a wide range of semiconductor, IoT, IT and consumer electronics companies,” said Amy Smith, director of the semiconductor and IoT practice at Impress Labs. “He has a demonstrated track record
5 Ultimate Press Release Components That Will Boost Your B2B Marketing
With the press release nearly as ancient as Methusalah, it’s easy — far too easy — to bash this relic.
Yet, it’s been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients
What gives?
In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines.
Yet so many press