by Darcy Hagin | May 4, 2018 | News
The following post is by Hollie Geitner, Vice President for Client Services at WordWrite Communications of Pittsburgh. WordWrite is a fellow member agency – with Houston’s DoubleDimond Public Relations – of PR Boutiques International.
HubSpot’s 2018 State of Inbound report found that 63% of companies view generating traffic and leads as their biggest marketing challenge.
Many of our clients and those we talk to regularly have expressed similar frustrations, asking: “How do I connect with my target audience when there is so much noise out there?”
It’s a reasonable question. Traditional advertising is less effective than it once was, attention
by Darcy Hagin | Apr 29, 2018 | News
Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy.
Where Does PR Fit Into Lead Generation?
Many operate under the misconception that PR only functions at the top of the funnel. This simply isn’t true. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer’s journey to its conclusion.
An essential part of acquiring B2B leads is to create
by Darcy Hagin | Apr 29, 2018 | News
Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy.
Where Does PR Fit Into Lead Generation?
Many operate under the misconception that PR only functions at the top of the funnel. This simply isn’t true. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer’s journey to its conclusion.
An essential part of acquiring B2B leads is to create
by Darcy Hagin | Apr 26, 2018 | News
Las entrevistas no son tarea sencilla para los portavoces. Los nervios, querer transmitir una imagen concreta, tener información que no puedes comunicar… son factores que complican el encuentro cara a cara con los periodistas. ¿Cómo ser un...
by Darcy Hagin | Apr 19, 2018 | News
Que aparezca uno de los productos de tu cliente en las revistas lifestyle o en shoppings tiene su truco. Y en este post te hablamos de algunas recomendaciones para que tu accesorio, dispositivo o complemento aparezca en uno de esos escaparates tan visitados por los...
by Darcy Hagin | Apr 19, 2018 | News
McGallen & Bolden wins Bronze STEVIE® Award in 2018 Asia-Pacific Stevie Awards for “Most Innovative PR Agency of the Year 2018” Singapore, 19 April 2018 – McGallen & Bolden Pte Ltd was named the winner of a Bronze Stevie® Award in the...
