by Darcy Hagin | Oct 15, 2018 | News
Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!
In this post, we’ll discuss…
How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations
When you really get down to
by Darcy Hagin | Oct 2, 2018 | News
Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.
Many people hesitate to repurpose content, for fear that the topic is out of date or that it will displease their audience. But really, you can view it as a second chance. Take content that may not be performing up to your expectations and transform it into a knockout piece.
You can even take
by Darcy Hagin | Sep 23, 2018 | News
Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why – or the lack of these two reasons. Likewise, many leadership crashes happen because of the same two missing reasons. When you drive on a highway...
by Darcy Hagin | Sep 11, 2018 | News
The concept of thought leadership is not new. In fact, it has been around for years – especially in professional services firms where reputations rest on demonstrating expertise.
It’s still a viable concept, however. As the go-to experts for information, guidance, ideas and inspiration, thought leaders attain national prominence as leaders in their field.
But being recognized as a thought leader does not happen overnight. It’s a step-by-step process. If you would like to become a thought leader in your field, one of the best ways is to take some of the ideas and concepts that you have found helpful in
by Darcy Hagin | Sep 9, 2018 | News
Does your B2B product launch strategy need a little pizzazz? If you’re looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.
We’ve seen impressive results when we incorporate influencer marketing tactics into product launches. It has a huge impact on not only the success of the launch, but also the brand itself.
But how does it exactly work?
In this post we will consider:
Why influencer marketing is a great strategy for your product launch How to launch a new product with influencer marketing tactics What specific influencer marketing tactics
by Darcy Hagin | Sep 8, 2018 | News
The more I think about body decoration, the more I liken it to interior design. In both instances, one is dealt a prescribed amount of surface area and volume (forget renovations and additions for the sake of my point) on which to dole out color, pattern, and scale...
