by Darcy Hagin | Dec 6, 2018 | News
A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a “game book” of lead generation tactics to maximize the effectiveness of its campaigns.
In this post, we will discuss:
A reliable lead generation marketing definition. What comprises a good lead generation and PR campaign. Specific tactics that will boost your marketing and lead generation efforts. A Lead Generation Marketing Definition
Lead generation marketing is the creation of interest in your brand’s products and
by Darcy Hagin | Dec 2, 2018 | News
What is word of mouth marketing? And what makes it such a powerful tool?
Let’s start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you’re likely to dismiss the product as a sensationalized gimmick — and you wouldn’t be alone in thinking that.
Let’s push pause and go back…
Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague. She talks animatedly about
by Darcy Hagin | Nov 30, 2018 | News
In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers.
Congrats to these top digital influencers:
Michele Linn
Chad Pollitt
Alan Bleiweiss
Vanessa DiMauro
Andrew Pickering and Pete Gartland
Mark Asquith
Dhariana Lozano
Mark Traphagen
Alexandra Tachalova
Shane Barker
Lilach Bullock
Sam Hurley
Julia Campbell
In the nomination process, Fit Small Business said, ” Marx provides outstanding digital marketing and public relations advice and suggestions to her over 15,600 Twitter followers.”
Fit Small Business is a publication aimed
by Darcy Hagin | Nov 20, 2018 | News
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.
These trends run the gamut from the bubble of Influencer marketing, to the need for storytelling and the growth and impact of artificial intelligence.
I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms
