The Best of 2018: Our Most Popular PR Posts of the Year
We’ve scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools.
But all of these posts have one very important thing in common: You.
You, our readers, have handpicked these posts and have shown us what topics are most important to you.
No matter what industry you find yourselves in, or how big your business is, you are sure to find information to help you improve your B2B PR and marketing strategy in the following posts. So
Thought Leadership Strategy: How to Crush It in B2B Business
Thought leadership strategy is like climbing a mountain. There’s no shortcuts. It takes a lot of time and effort to work your way to the top, but once you’re there, you have an amazing view. Plus, you have the advantage of towering over your competitors.
But how can you know whether thought leadership is worth the time and effort involved?
A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact
13 Lead Generation Tactics That Will Explode Your PR Campaign
A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a “game book” of lead generation tactics to maximize the effectiveness of its campaigns.
In this post, we will discuss:
A reliable lead generation marketing definition. What comprises a good lead generation and PR campaign. Specific tactics that will boost your marketing and lead generation efforts. A Lead Generation Marketing Definition
Lead generation marketing is the creation of interest in your brand’s products and
Word of Mouth Marketing: How to Spark Positive Conversations
What is word of mouth marketing? And what makes it such a powerful tool?
Let’s start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you’re likely to dismiss the product as a sensationalized gimmick — and you wouldn’t be alone in thinking that.
Let’s push pause and go back…
Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague. She talks animatedly about
Honored to be Named a Top Digital Marketing Influencer
In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers.
Congrats to these top digital influencers:
Andrew Pickering and Pete Gartland
In the nomination process, Fit Small Business said, ” Marx provides outstanding digital marketing and public relations advice and suggestions to her over 15,600 Twitter followers.”
Fit Small Business is a publication aimed