by Darcy Hagin | Jan 17, 2019 | News
When you think of the tactics behind perfect PR campaigns, perhaps press releases and pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.
What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? We’re going to answer these questions and more as we continue in this post.
What is Content Marketing?
Content marketing is the creation and sharing of material through the use of online
by Darcy Hagin | Jan 7, 2019 | News
Hey Siri…OK Google…Hey Alexa… All phrases that dominate today’s digital landscape — and are poised to affect your PR tactics.
Consider that 40% of all adults use voice search at least once per day — and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom line? This trend will rule 2019, so it would be smart to incorporate it into your strategy.
In this post, we’ll look into…
What is voice search? Why is voice search important? How can you optimize your news and blog for voice search?
But
by Darcy Hagin | Jan 2, 2019 | News
Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.
We’ve gathered these trends from across the industry. We’ve scoured studies from such brands as Content Marketing Institute, Hubspot, and Salesforce — all leaders in content marketing trends — with the goal of showing you the very best advice to boost your strategy.
Let’s dive into these must-know B2B PR and content marketing trends 2019 to see how
by Darcy Hagin | Jan 1, 2019 | News
Have you labored through 2018, And found it went all too vapid and fast? Have you made a resolution or two, And found them waft all away like dust? Have you ran past myriad hurdles, And found your chinked armor thickening? Have you slayed many demons, And found your...
by Darcy Hagin | Dec 20, 2018 | News
We’ve scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools.
But all of these posts have one very important thing in common: You.
You, our readers, have handpicked these posts and have shown us what topics are most important to you.
No matter what industry you find yourselves in, or how big your business is, you are sure to find information to help you improve your B2B PR and marketing strategy in the following posts. So
by Darcy Hagin | Dec 12, 2018 | News
Thought leadership strategy is like climbing a mountain. There’s no shortcuts. It takes a lot of time and effort to work your way to the top, but once you’re there, you have an amazing view. Plus, you have the advantage of towering over your competitors.
But how can you know whether thought leadership is worth the time and effort involved?
A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact
