by Darcy Hagin | Feb 20, 2019 | News
PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand’s growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.
A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives surveyed said they believed great marketing and communications create business value, 96% said their marketing and PR teams were “unwilling or unable” to prove return on investment. And 94% of executives reported that they had little or no reliable understanding of the quantifiable value delivered by
by Darcy Hagin | Feb 3, 2019 | News
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.
And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.
The consultancy’s annual Digital Investor Survey tracks the digital behavior of investors and analysts around the world in terms of communications, research and information-gathering.
How Important Is a Digital Presence?
In a word…Crucial.
For instance, according to the survey, 90% of investors
by Darcy Hagin | Jan 24, 2019 | News
Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.
Content curation is a great way to enhance both your marketing and B2B PR strategy to reach your audience with content that interests them. But there is a right way and a wrong way to go about it.
Before we go any further, yes,
by Darcy Hagin | Jan 17, 2019 | News
When you think of the tactics behind perfect PR campaigns, perhaps press releases and pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.
What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? We’re going to answer these questions and more as we continue in this post.
What is Content Marketing?
Content marketing is the creation and sharing of material through the use of online
by Darcy Hagin | Jan 7, 2019 | News
Hey Siri…OK Google…Hey Alexa… All phrases that dominate today’s digital landscape — and are poised to affect your PR tactics.
Consider that 40% of all adults use voice search at least once per day — and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom line? This trend will rule 2019, so it would be smart to incorporate it into your strategy.
In this post, we’ll look into…
What is voice search? Why is voice search important? How can you optimize your news and blog for voice search?
But
by Darcy Hagin | Jan 2, 2019 | News
Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.
We’ve gathered these trends from across the industry. We’ve scoured studies from such brands as Content Marketing Institute, Hubspot, and Salesforce — all leaders in content marketing trends — with the goal of showing you the very best advice to boost your strategy.
Let’s dive into these must-know B2B PR and content marketing trends 2019 to see how
