by Darcy Hagin | Mar 14, 2019 | News
Dear PR Professionals:
PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.
Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past.
I have news for you. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.
As noted in the 2018 Global Communications Report, “PR executives predict a
by Darcy Hagin | Mar 4, 2019 | News
B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.
Beyond that, it’s often missing a solid foundation. Simply content without a strategy it isn’t a solid part of B2B marketing strategies.
And yet…done right it works. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.”
So how do you get your B2B content marketing up to snuff? What do you need to do differently?
by Darcy Hagin | Feb 24, 2019 | News
Some young friends started hunting for jobs after graduation, and noticed that there seem to be more and more part-time or contract jobs, rather than outright full-time offerings. They are of course worried. This is not new. The “Mad Men” era of...
by Darcy Hagin | Feb 20, 2019 | News
PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand’s growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.
A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives surveyed said they believed great marketing and communications create business value, 96% said their marketing and PR teams were “unwilling or unable” to prove return on investment. And 94% of executives reported that they had little or no reliable understanding of the quantifiable value delivered by
by Darcy Hagin | Feb 3, 2019 | News
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.
And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.
The consultancy’s annual Digital Investor Survey tracks the digital behavior of investors and analysts around the world in terms of communications, research and information-gathering.
How Important Is a Digital Presence?
In a word…Crucial.
For instance, according to the survey, 90% of investors
by Darcy Hagin | Jan 24, 2019 | News
Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.
Content curation is a great way to enhance both your marketing and B2B PR strategy to reach your audience with content that interests them. But there is a right way and a wrong way to go about it.
Before we go any further, yes,
