What is Thought Leadership & Why It Matters
Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it.
What exactly does it mean?
We’ll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand.
We’ll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate.
First, though, here’s a solid definition of thought leadership.
What Is Thought Leadership?
While there are many ideas floating around about thought leadership, let’s take a moment to get a clear, industry-supported thought leadership definition.
For a
Encanto Public Relations and Milan Design Week
Always very busy with events for Encanto Public Relations is the Milan Design Week, which this year starts on April 9th and ends on April 14th. Encanto clients participate in Fuorisalone, a set of events that take place in different areas of Milan during the same...An Open Letter to Public Relations Professionals
Dear PR Professionals:
PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.
Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past.
I have news for you. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.
As noted in the 2018 Global Communications Report, “PR executives predict a
Content Marketing Tips: How to Attract Your Audience
B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.
Beyond that, it’s often missing a solid foundation. Simply content without a strategy it isn’t a solid part of B2B marketing strategies.
And yet…done right it works. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.”
So how do you get your B2B content marketing up to snuff? What do you need to do differently?