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Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers — including B2B marketers.

Not to worry, though, if you’re not there yet or need to up your game. I’ve got you covered.

To keep you abreast of the latest trends in B2B influencer marketing, I’ve rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.

9 Expert Guides on B2B Influencer Marketing Strategy 1. The Value of Working with Influencers in B2B Marketing

By Lee Odden

@leeodden

Los grandes nombres dejan de ser los favoritos de las grandes marcas o, al menos, ya no son su única...

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.

As Winston Churchill famously said, “Those who fail to learn from history are doomed to repeat it.” While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch.

The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

Let’s get right into some of the

Quick question: Is Instagram a resource for B2B lead generation?

Whaaat? 

At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism.

Historically, there have been three go-to networks for B2B companies — Twitter, LinkedIn, and Facebook — while Instagram had a solid footing in the B2C space.

No more ….

So what’s changing changed to make Instagram a viable option in the B2B space?

It comes

When did you take a long, hard look at your LinkedIn strategy? If you’re losing momentum and your strategy is lagging behind your competitors, it’s time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy — and ensure it’s firing on all cylinders.

LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide — with 133 million in the United States. It’s an impressive audience, all of whom you have the power to reach. 

This

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you’d retain clients with bottomless pockets for an eternity and you wouldn’t have to hit the pavement looking for new leads. However, we all know that’s not the reality in which we all live.

The truth for most B2B companies is:

Lack of time and staff are huge obstacles to lead generation.  Existing client’s budgets change, so the need for new leads is ongoing.  Allocating enough funds for lead generation often takes a backseat to tending to existing clientele. 

Add to this,

You’ve finally chosen a PR firm to work with.  You’ve done the due diligence, sorted through proposals, interviewed the candidates, and you feel you have found the right fit for your business.

But that’s just the beginning.  The practice of public relations is based on communication, and that’s especially important when you bring in outside counsel.  Here are a few things to keep in mind.

It’s not “one and done.”  You probably shared a great deal of information with your PR firm before hiring them, and they have a good feeling for what you do and what makes your company

Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller...

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let’s consider a couple facts… Every year, around 100 million startups are launched throughout the world. Of that number, it is estimated that a little over 50% fail in the first four years. 

Does this mean that failure is inevitable? Hardly!

Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. 

Why PR Is Important for Startup Success

PR has made

Knapp 100 Erfolgsgeschichten habe ich in den vergangenen 20 Jahren geschrieben, und ich mochte jede einzelne davon....