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Writing a Press Release? 8 Awesome Tools That Will Help

Writing a Press Release? 8 Awesome Tools That Will Help

Aug 23, 2018

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. 

Before we look at the tools that will help you to create better press releases, let’s focus on some of the major mistakes you should avoid in your writing.

The 4 Culprits of Sucky Press Release Writing

1. Euphemisms

Euphemisms are innocent words that we use to replace ones that might be more offensive.  A great

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The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

Aug 19, 2018

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.

Today, we’re going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing?

But first, let’s make sure that we’re all on the same page, definition-wise. 

  What Is Influencer Marketing?

Influencer marketing is a tactic in which you

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