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How to Create a Killer Instagram PR and Marketing Strategy
Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.
There is no arguing that this network is different from other social media networks that have come before. It lacks the professional atmosphere of LinkedIn and feels distinctly different from both Facebook and Twitter. But despite these differences, Instagram has become a force to be reckoned with in the B2B marketing landscape.
Whatever your goals — whether it’s B2B lead generation,
Comunicación corporativa, más allá del producto
En una primera lectura, la palabra “corporativo” siempre suena a estático, poco innovador y, seamos...
Agencia de comunicación 360, ¿qué es en realidad?
La importancia de la comunicación 360 La nueva tendencia de las agencias de PR es dar el paso y convertirse en...
Want the Best PR? Avoid These 8 Big PR Mistakes
Ah…the good ol’ relationship between journalists and PR professionals. “Complicated” just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.
But, in the end, the truth is that they need each other.
Journalists rely on interesting news pitches to feed their ever-hungry audience. And PR pros rely on journalists for media attention for their brand.
But the more both sides learn about the other, the more successful it will be for each one.
Let’s take a
¿Cómo hacer de tu evento un éxito?
Lanzamientos de producto, celebración de aniversarios, fiestas corporativas, formaciones, cenas de...
Content Promotion Strategies: How to Supercharge Your Content
There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help.
Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.
Think of it this way. Your content is like a flame. On its own, it will remain the same size or dwindle. But if you want to ignite that flame into a blazing fire, you need to feed and nurture it. So too with you content. Without promotion, your content
Quiero salir en medios de comunicación, ¿qué tengo que hacer?
Uno de los grandes retos a los que se enfrentan las empresas, sobre todo las start-ups, es darse a conocer al...
Claves para crear una marca personal y sus beneficios
¿Cómo creo mi marca personal? 4 Cosas que no debes olvidar Vivimos en la era de internet, en la que los...
Las 5 tendencias de relaciones públicas que nunca debes perder de vista
Las relaciones públicas son una herramienta con mucha potencia en la comunicación. Los tiempos...
Owned Media: How to Write the Best Articles
Your B2B PR strategy is much like a clock — when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.
One such component is owned media, which includes the writing and self-publishing of articles. Let’s take a few moments to look a little closer at this component and see how it can work for your strategy.
In this article, we’ll cover:
An owned media definition What
PR Strategy: 5 Powerful Secrets to Awesome Media Attention
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we’re focusing on the earned media portion of your public relations strategy.
What is earned media? It is the attention a brand receives through through media or other websites. It is called “earned” since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists.
So how do you get it? A lot relies on understanding what’s happening in the world of journalism and what that means for your
¿Cuáles son los beneficios de trabajar con influencers?
En el último tiempo, la cantidad de marcas que incluyen a los influencers dentro de su estrategia de marketing...