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How to Get PR and Content Marketing Right: Think Like a PR Person

How to Get PR and Content Marketing Right: Think Like a PR Person

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively.

But first, let’s consider what some pessimists say about using PR to create content and consider the facts involved in this discussion.

Public Relations: Friend or Foe of Content Marketing?

Public relations and content marketing have worked together for years now, empowering companies to reach their various goals. 

However, some critics

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Pressdays

Pressdays

Alle Jahre wieder, oder besser gesagt alle halben Jahre wieder, laden verschiedenste PR-Agenturen aus den Bereichen...

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Pressdays

Pressdays

Alle Jahre wieder, oder besser gesagt alle halben Jahre wieder, laden verschiedenste PR-Agenturen aus den Bereichen...

read more
How to Boost Your B2B Lead Generation with Content Marketing

How to Boost Your B2B Lead Generation with Content Marketing

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing plays a big part!

The Relationship Between Lead Gen and B2B Content Marketing

Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of

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How to Boost Your B2B Lead Generation with Content Marketing

How to Boost Your B2B Lead Generation with Content Marketing

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing plays a big part!

The Relationship Between Lead Gen and B2B Content Marketing

Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of

read more
B2B Product Launch Secrets: How to Wow Your Audience

B2B Product Launch Secrets: How to Wow Your Audience

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? 

Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have to compete against a sea of noise. Depending on your industry and time of year, the competition can be fierce. 

With so much competition, how can you woo and wow your audience? 

We’ve collected our top 8 secrets to take your

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B2B Product Launch Secrets: How to Wow Your Audience

B2B Product Launch Secrets: How to Wow Your Audience

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? 

Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have to compete against a sea of noise. Depending on your industry and time of year, the competition can be fierce. 

With so much competition, how can you woo and wow your audience? 

We’ve collected our top 8 secrets to take your

read more