Crises are plaguing many organizations today, from governments, corporations, institutions, non-profits, smaller...

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let’s consider a couple facts… Every year, around 100 million startups are launched throughout the world. Of that number, it is estimated that a little over 50% fail in the first four years. 

Does this mean that failure is inevitable? Hardly!

Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. 

Why PR Is Important for Startup Success

PR has made

Knapp 100 Erfolgsgeschichten habe ich in den vergangenen 20 Jahren geschrieben, und ich mochte jede einzelne davon....

Knapp 100 Erfolgsgeschichten habe ich in den vergangenen 20 Jahren geschrieben, und ich mochte jede einzelne davon....

El asunto de un emailing es igual de importante que su contenido. Muchas veces, no logramos conseguir resultados o...

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively.

But first, let’s consider what some pessimists say about using PR to create content and consider the facts involved in this discussion.

Public Relations: Friend or Foe of Content Marketing?

Public relations and content marketing have worked together for years now, empowering companies to reach their various goals. 

However, some critics

Alle Jahre wieder, oder besser gesagt alle halben Jahre wieder, laden verschiedenste PR-Agenturen aus den Bereichen...

Alle Jahre wieder, oder besser gesagt alle halben Jahre wieder, laden verschiedenste PR-Agenturen aus den Bereichen...

Facebook nació en 2004, aunque no fue hasta 2006 cuando su uso se extendió y popularizó. La red...

My grandpa passed away recently, peacefully and quietly he left. Yet, beneath all that quiet, was a giant who made a...

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing plays a big part!

The Relationship Between Lead Gen and B2B Content Marketing

Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of

A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page.  But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing plays a big part!

The Relationship Between Lead Gen and B2B Content Marketing

Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of