by Darcy Hagin | Feb 20, 2019 | News
PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand’s growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.
A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives surveyed said they believed great marketing and communications create business value, 96% said their marketing and PR teams were “unwilling or unable” to prove return on investment. And 94% of executives reported that they had little or no reliable understanding of the quantifiable value delivered by
by Darcy Hagin | Feb 3, 2019 | News
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.
And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.
The consultancy’s annual Digital Investor Survey tracks the digital behavior of investors and analysts around the world in terms of communications, research and information-gathering.
How Important Is a Digital Presence?
In a word…Crucial.
For instance, according to the survey, 90% of investors
by Darcy Hagin | Jan 24, 2019 | News
Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.
Content curation is a great way to enhance both your marketing and B2B PR strategy to reach your audience with content that interests them. But there is a right way and a wrong way to go about it.
Before we go any further, yes,
by Darcy Hagin | Jan 17, 2019 | News
When you think of the tactics behind perfect PR campaigns, perhaps press releases and pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.
What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? We’re going to answer these questions and more as we continue in this post.
What is Content Marketing?
Content marketing is the creation and sharing of material through the use of online
by Darcy Hagin | Jan 15, 2019 | PRBI News
Weinstein PR, the only PR Boutiques International member in the state of Oregon, USA, has been honored as a finalist by the Holmes Report for its 2019 Innovation SABRE Awards — North America. Ketchum was the winner for The Patients Are Waiting: How HARPA Will Change...
