by Darcy Hagin | Mar 4, 2019 | News
B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.
Beyond that, it’s often missing a solid foundation. Simply content without a strategy it isn’t a solid part of B2B marketing strategies.
And yet…done right it works. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.”
So how do you get your B2B content marketing up to snuff? What do you need to do differently?
by Darcy Hagin | Mar 1, 2019 | PRBI News
Encanto Public Relations has entered the nautical sector, covering media relations all over the world, for Floating Life, a boutique 360° nautical services company founded in 2002 to offer everything from yacht design to chartering, management and sales. In few weeks...
by Darcy Hagin | Mar 1, 2019 | PRBI News
Cheryl Bame of Bame Public Relations will be moderating a panel on crisis communication at the Legal Marketing Association Annual Conference 2019 in in Atlanta on April 8. Law firms face myriad potential crisis situations that can cause serious damage to reputation...
by Darcy Hagin | Feb 25, 2019 | PRBI News
PRBI member agency Hagen and Partners secured a feature story in the Feb. 23 issue of The Denver Post on client Symbia Logistics, a Colorado-based warehousing, logistics and e-commerce fulfillment company, similar to companies like mobi. The article – Aurora’s...
by Darcy Hagin | Feb 24, 2019 | News
Some young friends started hunting for jobs after graduation, and noticed that there seem to be more and more part-time or contract jobs, rather than outright full-time offerings. They are of course worried. This is not new. The “Mad Men” era of...
