An Open Letter to Public Relations Professionals

 

Dear PR Professionals: 

PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past. 

I have news for you. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.

As noted in the 2018 Global Communications Report, “PR executives predict a

Polkadot Communications Wins New Clients

Polkadot Communications has added eight new clients to its agency roster across multiple sectors including, health and wellness, disruption, travel and lifestyle and fashion. Clients added to the agency’s stable include home loan disruptor, Athena Home Loans,...