Established, Award-Winning South Florida Public Relations Agency Durée & Company Opens Aspen, Colorado Office
Award-winning Fort Lauderdale-based full-service public relations, marketing and special events agency Durée & Company, Inc., launched in 1999, is now expanding in Aspen, Colorado, to serve its growing list of Colorado clients. The office address is 600 East...An Open Letter to Public Relations Professionals
Dear PR Professionals:
PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.
Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past.
I have news for you. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.
As noted in the 2018 Global Communications Report, “PR executives predict a