Cuatro claves esenciales para crear un buen plan de comunicación
La comunicación está más presente que nunca y no es algo circunstancial. Las previsiones apuntan que cada vez el mundo profesional estará más entrelazado con el mundo de la comunicación. Por eso, es más necesario que...How to Do B2B Content Marketing That Doesn’t Suck
“B2B content marketing is so easy, anyone can do it.” I’ve heard this idea thrown around countless times. And I can’t help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn’t mean it’s going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.
The fact is that not everyone who can write can necessarily create content.
Why?
Because content marketing is much more than writing. It’s about storytelling and thought leadership. It’s about connecting with your audience and providing real value to their lives.
PR Strategy Not Working? Here’s How to Fix It
“Get me some PR”
Unfortunately, PR doesn’t work like that. You can’t just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective.
Let’s talk strategy.
Recently, a client hired my firm because another agency hadn’t thought through its strategy. Its approach was strictly tactical and was missing the mark.
You can’t rush through strategy. It requires research and creativity.
Over the years, I’ve noticed key problem areas when it comes to public relations strategy. Let’s identify these areas, explain how you can