Cuatro claves esenciales para crear un buen plan de comunicación
La comunicación está más presente que nunca y no es algo circunstancial. Las previsiones apuntan que cada vez el mundo profesional estará más entrelazado con el mundo de la comunicación. Por eso, es más necesario que...PR Strategy Not Working? Here’s How to Fix It
“Get me some PR”
Unfortunately, PR doesn’t work like that. You can’t just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective.
Let’s talk strategy.
Recently, a client hired my firm because another agency hadn’t thought through its strategy. Its approach was strictly tactical and was missing the mark.
You can’t rush through strategy. It requires research and creativity.
Over the years, I’ve noticed key problem areas when it comes to public relations strategy. Let’s identify these areas, explain how you can