by Darcy Hagin | Sep 2, 2016 | News
With the press release nearly as ancient as Methusalah, it’s easy — far too easy — to bash this relic.
Yet, it’s been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients
What gives?
In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. And indeed press release headlines make excellent Twitter bait. Not to mention that the media still find them useful and that they get indexed by the search engines.
Yet so many press
by Darcy Hagin | Jul 7, 2016 | News
In thinking about how to prepare this post, I couldn’t help but remember the 2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title. The title did receive a lot of press, albeit for how controversial it was.
However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases.
To be
by Darcy Hagin | Mar 10, 2016 | News
If you’re still using press releases as part of your B2B PR strategy, I applaud you! Some will have you think that releases are outdated and that social media and owned content should be the driving force behind your PR.
The truth is that the best PR combines the effective elements of traditional PR methods with today’s digital PR. However, as with any PR outlet, you must ensure that what you’re doing actually drives measurable results in the form of viable leads.
So let’s take a look at:
What warrants a press release Two ways to generate more leads with…
