by Darcy Hagin | Oct 24, 2018 | News
Previously, we’ve talked about the best PR tactics to get your brand some media love — but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand.
What are these tactics and why should you avoid them? Let’s delve into some examples of PR strategies and tactics that should have been retired long ago.
But first, let’s go over some of the timeless tactics that we use within our B2B PR agency. There are 5 we can’t live without.
The 5 Timeless Tactics of PR 1. Establish a PR Strategy
Determine your goals.
by Darcy Hagin | Oct 15, 2018 | News
Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!
In this post, we’ll discuss…
How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations
When you really get down to
by Darcy Hagin | Oct 2, 2018 | News
Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.
Many people hesitate to repurpose content, for fear that the topic is out of date or that it will displease their audience. But really, you can view it as a second chance. Take content that may not be performing up to your expectations and transform it into a knockout piece.
You can even take
by Darcy Hagin | Sep 23, 2018 | News
Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why – or the lack of these two reasons. Likewise, many leadership crashes happen because of the same two missing reasons. When you drive on a highway...
by Darcy Hagin | Sep 14, 2018 | PRBI News
McGallen & Bolden Group (https://mcgallen.com) was named the winner of a Bronze Stevie® Award in the PR Agency of the Year for Asia, Australia and New Zealand category in The 15th Annual International Business Awards® today. The International Business Awards are...
