Word of Mouth Marketing: How to Spark Positive Conversations

What is word of mouth marketing? And what makes it such a powerful tool? 

Let’s start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you’re likely to dismiss the product as a sensationalized gimmick — and you wouldn’t be alone in thinking that. 

Let’s push pause and go back…

Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague. She talks animatedly about

Honored to be Named a Top Digital Marketing Influencer

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers.

Congrats to these top digital influencers: 

Michele Linn

Chad Pollitt

Alan Bleiweiss

Vanessa DiMauro

Andrew Pickering and Pete Gartland

Mark Asquith

Dhariana Lozano

Mark Traphagen

Alexandra Tachalova

Shane Barker

Lilach Bullock

Sam Hurley

Julia Campbell

In the nomination process, Fit Small Business said, ” Marx provides outstanding digital marketing and public relations advice and suggestions to her over 15,600 Twitter followers.”

Fit Small Business is a publication aimed

12 Powerful PR Trends That Will Shape Your Strategy for 2019

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

These trends run the gamut from the bubble of Influencer marketing, to the need for storytelling and the growth and impact of artificial intelligence. 

I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms